social computing overview 5 12 lili
TRANSCRIPT
Social Computing Overview
Lili ChengMay 2009Director, Microsoft ResearchMicrosoft Corporation
What people are doing…
(1) Clickstream, 2009
2
Growing Fast around the World
Source: Universal McCann's, 2008
5
Finding friends & socializing….
6
7
MySpace
8
Simple,seemingly trivial concept…
• Say what you’re doing in 140 characters or less “Microblogging”
• Modeled after IM status
• Keeping people “connected, concise, authentic”
• Default “public”
10
Collective action and breaking news….
Grassroots Politics
Breaking News
Mainstream Media
15
Developers remix info into new things….
• Twitter’s public feed People + Status (text, links)
•Unprecedented openness with public feed
• Developers make their data reusable
• Facebook responds by opening up api’s
Developer Community
Data Flow Between Sites: Search + Aggregation
People Search, People Directories
User-generated News
Social + Business Intelligence
22
Social Computing concepts everywhere….
AdvantagesAuthenticated users
Rich dataMinimal bad
behavior
ChallengesPrivacy
Company public data
CredibilityInformation
overload
Enterprise Social Computing
Client Software: Social Desktop
25
Social, not just technical problems….
Critical Mass & Community LifeCycle
Bad Behavior: Spam, Abuse, Performance
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Summary
Lightweight way to finding friends & socialize hDevelopers remix info into new thingsConcepts from social computing to all aspects of life
Great opportunity to partner with legal (Berkman Center, MSFT, etc) on policy & guidelines –ala Lessig Creative Commons
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.