smtulsa_2014: socially integrated marketing & media planning

In Context: How Social Media Works In

An Integrated Marketing & Media Plan

@Mandy_Vavrinak

ConnectionsVoice?

Email?

Text?

Social… And what do we even mean

by that?

Social BusinessA social business is not a business that sends a lot of tweets or has a ton of Facebook likes.

It is one that realizes that it operates in a more transparent and social world. A social business places equal value on the needs of its customers, employees, partners, and shareholders.

Michael Brenner - How Marketers Can Lead the Social Business Transformation

Some Important Numbers• Facebook & LinkedIn - 10

• YouTube - 9

• Twitter - 8

• Pinterest - 4

• Instagram - 3.5

• Google+ - 3

So…. Social Business?

Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.

Michelle Killebrew - IBM Social Business/Marketing

Why Integrated Marketing ?Advertorial

Failure of free

Authenticity

Infobesity* / Advocacy

Own your network

*@Ekaterina (Walter, CMO of Branderati)

Integrated Marketing

Integrated Marketing

Integrated Marketing

Increase audience engagement

Increase total audience

More timely & relevant communication

Boost donors, support in kind, awareness of mission(Facebook)

Start With Strategy• Who are you - Outside IN

• Why does what you offer matter?

• and to whom?

• when / where / why is it actionable?

So…. Social Business?

Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.

Michelle Killebrew - IBM Social Business/Marketing

Some Next Big Things• Integrated social databases

• Marrying action – not just intent – with social activity and learning over time

• Internet as information… no longer a thing we use, but how we live

Channels will become less and less important over time.

How you gather, share, and use information will become more and

more important over time.

In Context: How Social Media Works In

An Integrated Marketing & Media Plan

@Mandy_Vavrinak