The Intelligent Organizationand how to build it with TeamPark®

A short introduction

By I&I, Innovation-experts at Sogeti

More information: http://teampark.org

A changing society, customer and employee force organizations to adapt

5 REASONS for ‘TeamPark’

Free and unrestricted collaboration proves difficult

The communication mis//match

Formal and synchronous outbound → informal and a.syn.chro.nous inbound ←

1

Teams and organizations often work like a machine: internally synchronized and formalized. This creates a mismatch with customers and other teams and organizations that have there own synchronization

and rhythm

The new world of won’t work

Any place, but any time?

People who are bound by workflows and direct communication cannot collaborate ‘anytime’, because they need to be synchronized

2

Limitations to classic business process improvement

Where to find more effectiveness?

Remaining Underperforming and misplaced processes cannot be optimized without consequences

> We reached the limits of the current model <

3

Talented people in untalented organizations

Hidden talent

Formal, standardized structures, processes and functions can never draw on all available collective and individual talent → people can do more then their functions allow, organisations can do more then their procedures allow

4

Peak-oil, peak-coal, peak-uranium, peak-everythingTransition to sustainability

5The future must be green and

sustainable, organizations must be able to react on big changes,

flexibility and adaptivity are not properties of our current organization

models

The legacy of Taylor and Ford: intensive knowledge farming

Knowledge processing factories

What is the problem? Can inabilities this fundamental and profound be solved?

Modern organizations are like factories, based on an industrial model (Taylorism). And

that’s limiting when working with information because information-processing doesn’t

require physical presence

The problems with the ‘industrial’ modelLimiting communication and procedures

The industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working. Based on the views of Taylor (scientific management) .

> Centralized control <> Synchronous communication <> Standardized workflows and work dispatch <> Standardized function profiles <> ‘machine-bureaucracy’ <

Social collaboration and communication

Fundamentals of TeamPark®

A new way of collaboration has emergedit is called ‘social’ and it ‘works’

Part of the new science of ‘complex self-organizing systems’.

Structure of stigmergy:• A platform• Signals (the state of the platform)• Agents or actors leave of change signals• Predictable reactions on these signals

Examples of stigmergy:• Ants and social insects• Road / traffic• All over nature and organisms• …

Stigmergy drives socialNature’s way of setting up mass-collaboration

What is social?In every organization processes can be identified that do not function optimal in the normal, so called bureaucratic or formal structure.

Finding people or expertise, sharing and leveraging implicit knowledge, exploiting the wisdom of the crowd, using the special talents of people, driving sustainable innovation.

Many processes run more efficient and are more effective using the social networks of the organisation. Many tasks can be accomplished better by organizing people in communities instead of teams. An organization that knows how to use communities, social networks, crowd-sourcing, broadcast communication, self-organization and other ‘2.0’ concepts has an advantage over competitors and offers an appealing working environment.

The Intelligent Organization knows, build it with TeamPark

Social is based on stigmergy or ‘platform-communication’ and enables mass-collaboration between people that don’t need to communicate, meet or synchronize and can be anywhere on earth. Social complements the machine-model of collaboration.

Nature has been using stigmergic collaboration since the beginning

A more alert and efficient organization through

improved flexibility, more effective communication and collaboration.

Better disclosure and utilization of people,

means, knowledge and expertise through self-organization of processes.

Happy employees who are able to work the way they like, at working hours which they choose

on locations which suites them.

A collective mind with a better perception of

society, trends, customers and employees.

Can we use it (social) to improve our current (functional) organization?

Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way

Every social is not born equalDifferent kinds of social exist

Platform design-strategyHow to design an adapted social environment?

Evolution - supply a corporate wide, rich social environment and let the crowd select useful components and concepts, embracing and cultivating the succesful ones, eliminating the others

Intelligent design – systematically identify the most fertile soil for social seeding and design a platform that suits people, processes and tools

1. Make inventory of the wishes, talents, social

communication- en collaboration habits and

(im)possibilities of your employees

2. Identify the misplaced, underperforming and hidden social processes and the social hubs in your current, functional organization

3. Select or construct social concepts and

means which fit your people and processen and bring them alive

1+2+3 = optimal social germs

‘Intelligent Design’Adapt social initiatives to workforce, processes and technology for quick-start

The social platformBy definition of TeamPark®

Function of the social platform

Social is not based on direct communication, planning, fixed workflows or central command…

… it is based on trails and signals left in the environment, the collaboration platform

Activity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’.

The platform facilitates social processes

What is a social platform?

What makes a platform social?Use our ‘S.O.C.I.A.L.’ acronym

Activity

Presence

Identity

Relations

GroupsReputation

Sharing

Conversation

Challenges

Stimulating

A social platform has the right mix of interaction stimuli

Presence – who is online? Where are my friends?

Identity – look who I am, rich profiles, my content

Reputation / karma – my value to the community based on ratings

Relations – my social network

Conversation – what are people talking about

Activities – what is going on right now

Groups – free forming, self-organizing groups

Sharing – common content, information, knowledge

Organic

A social platform allows its communities to form their own structures, to self-organize

Free grouping – people can form, join and leave groups themselves, easily

Organic groups – the system automatically forms groups based on the social

graph

Free tagging – people can tag all content, building a folksonomy

Automated SNA – allow people to travel en utilize their social networks easily

Collaborative

A social platform has a sensible mix of stigmergic and social collaboration & communication tools

Social network – making true flows of communication explicit, helping in finding

expertise and people

Social bookmarking – brute force collecting, weighing and filtering of information

Blogs – for broadcast communication used for opinion-building and knowledge-

sharing

Forums – for discussion and persistent conversations

Wiki – Stigmergic knowlegde base

Wall-to-wall, activity-streams, whiteboards, etc.

Intelligent

A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’

Good reputation system – being able to recognize topic expertise and experts

Weighed aggregation – showing only the best quality on the front-/aggregation-

pages

Passive and active collaborative filtering – to identify quality

Voting / rating – user reputation building and content filtering (quality indication)

Adapted“Your” social platform is adapted to your crowd (employees or customers), processes and tools

Linked

A social platform should offer its users to connect to their external social networks and content

External networks – LinkedIn, Facebook, MSN, etc.External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc.External activity – Twitter, Yammer, etc.News aggregation – RSS, etc.

Growing a living social sideTeamPark-Method

TeamPark® is the trajectory to grow your

organization a living social side

A pattern consisting of 4 different phases, which can be incremented or iterated

awareness strategy implementation alive

Phase 1: create awareness

awareness strategy implementation alive

Phase 2: determine strategy

awareness strategy implementation alive

Phase 3: implement platform

awareness strategy implementation alive

Phase 4: bring to life

awareness strategy implementation alive

A more alert and efficient organization through

improved flexibility, more effective communication and collaboration.

Better disclosure and utilization of people,

means, knowledge and expertise through self-organization of processes.

Happy employees who are able to work the way they like, at working hours which they choose

on locations which suites them.

A collective mind with a better perception of

society, trends, customers and employees.