smtulsa_2014: socially integrated marketing & media planning
TRANSCRIPT
In Context: How Social Media Works In
An Integrated Marketing & Media Plan
@Mandy_Vavrinak
ConnectionsVoice?
Email?
Text?
Social… And what do we even mean
by that?
Social BusinessA social business is not a business that sends a lot of tweets or has a ton of Facebook likes.
It is one that realizes that it operates in a more transparent and social world. A social business places equal value on the needs of its customers, employees, partners, and shareholders.
Michael Brenner - How Marketers Can Lead the Social Business Transformation
Some Important Numbers• Facebook & LinkedIn - 10
• YouTube - 9
• Twitter - 8
• Pinterest - 4
• Instagram - 3.5
• Google+ - 3
So…. Social Business?
Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
Why Integrated Marketing ?Advertorial
Failure of free
Authenticity
Infobesity* / Advocacy
Own your network
*@Ekaterina (Walter, CMO of Branderati)
Integrated Marketing
Integrated Marketing
Integrated Marketing
Increase audience engagement
Increase total audience
More timely & relevant communication
Boost donors, support in kind, awareness of mission(Facebook)
Start With Strategy• Who are you - Outside IN
• Why does what you offer matter?
• and to whom?
• when / where / why is it actionable?
So…. Social Business?
Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
Some Next Big Things• Integrated social databases
• Marrying action – not just intent – with social activity and learning over time
• Internet as information… no longer a thing we use, but how we live
Channels will become less and less important over time.
How you gather, share, and use information will become more and
more important over time.
In Context: How Social Media Works In
An Integrated Marketing & Media Plan
@Mandy_Vavrinak