sms marketing workshop
Post on 22-Apr-2015
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Marketing Workshop
Please switch your phone ON and silent
TEXT ‘START’ TO0459 333 444
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Got questions on the fly?
TEXT NAME [FIRSTNAME] [LASTNAME] TO
0457 333 222TO JOIN OUR WORKSHOP GROUP CHAT
Marketing Workshop
Why SMS Marketing?LEAD GENERATIONDIRECT COMMUNICATIONIMMEDIACY
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SMS vs APPS?DEVICE AGNOSTICNO TECHNICAL BARRIERSSIMPLE MECHANIC
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Australia has the highest smartphone penetration in the world at 50%
Source: Australian Mobile Smartphone Consumer Study 2011
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Of100 people who find your offer.
Kantar’s ComTech WorldPanel
50 have a smartphone21 have Android18 have iPhone10 download an app
100 will have SMS
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* By entering this draw you agree to receive further messages from Brad Down opt-out at any time by texting STOP to 0459 333 444.
to enter the draw. Winner will be randomly selected by our randomiser and given at a later date.
TEXT ‘IPAD’ to
Win an IPAD!
0459 333 444
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Win an IPAD! Enter the draw SCAN THISCan my phone scan? Do I have scanner app?Which scanner?Download & InstallScan Open browserLoad pageEnter entry info
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Lead GenerationKEYWORDSWEB FORMIMPLIED CONSENT
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Longcode - $0 setup
8 digit shortcode - $1500 setup
6 digit shortcode - $15000 setup
0459 333 444
19 333 444
13 33 44
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ComplianceMessages cost 55c. Info call 1300 333 444. By texting in you agree to receive further offers from us.
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“ Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.”
Seth Godin
Consent
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Efective InboundCOUPONSFORWARDSLINKS
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Text for coupon
TEXT ‘COUPON’ TO0459 333 444
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Hi, thanks for texting in for the Burst SMS coupon. Use the link to get your $50 worth of SMS Credit http://lnks.to/burst20
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Text for instant win
TEXT ‘INSTANT’ TO0459 333 444
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Congratulations, you are a Burst SMS instant winner. You have won $20 worth of SMS credit. Use the link to collect your prize. http://lnks.to/burst50
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Text for info and forward
TEXT ‘INFO’ AND YOUR NAME TO
0459 333 444
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Thanks for enquiring about Burst SMS. Here is a link to some more information. A sales rep will be in touch to discuss your solution. http://lnks.to/burstinfo
Marketing Workshop
Text for rich media
TEXT ‘COOL’ TO0459 333 444
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Check out these cool ways to link from SMS to rich media. http://lnks.to/maphttp://lnks.to/videohttp://lnks.to/imagehttp://lnks.to/app
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Efective OutboundSEGMENTATIONQUALIFICATIONCOMPLIANCE
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Messaging typesALERTSDEALS/OFFERSINFORMATIONREMINDERS
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Hi [firstname], you recently enquired about Burst SMS. How about an exclusive starter package? 5000 SMS and 3 mths longcode. $99 Save 80%!Like us on Facebook to collect.http://lnks.to/facebookOpt-out Reply STOP
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MythsSMS IS DEADSMS IS EXPENSIVESMS IS UNRELIABLESMS IS SPAM
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Brad DownHEAD OF INNOVATIONBURST SMS0438 333 061brad@burstsms.com
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