Mobile Marketing SMS Marketing Advantages

Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

Mobile phone is personal device and customer always has their mobile phone with them. It offers marketer to reach customer 24*7.

1

The SMS campaign infrastructure is such that new campaigns messages can be set up in minutes.

2

The SMS campaign infrastructure offers opportunity to execute campaign from idea to delivery in minutes.

3

The average time for all mobile carriers and SMS services are less than 7 seconds from send to receive.

4

Response rates of the SMS campaigns are immediate because they are real-time and calls to action can be acted upon faster than traditional advertising.

5

SMS marketing platform is scalable in nature. The system scale-up or scale-down itself with the changing needs of business.

6

The SMS marketing offers advertisers full control over message designing, development and dissemination.

7

SMS opt-in and opt-out has only one step, and besides entering a mobile number, there is rarely any personal information required up front.

8

Mobile phone users represent all demographics which makes SMS marketing tool of limitless opportunities.

9

SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

10

The 160-character length of SMS is a boon for advertisers as it forces them to be clear and concise.

11

SMS campaigns get to the point immediately without anything that is unnecessary.

12

Mobile marketing is more cost effective than traditional forms of advertising.

13

SMS marketing strategies are effortless to implement yet have a higher return on investment than other forms of marketing.

14

SMS marketing allows campaigns to be targeted to specific customers. 15

SMS has a staggeringly high open rate. Essentially, every SMS sent is opened and read.

16

Average SMS marketing redemption rates are higher than other marketing such as email, direct mail and newspaper

17

SMS marketing offers an incredibly high rate of subscriber action. 18

SMS campaigns offers brand a head start in winning the battle for the next generation of shoppers.

19

SMS marketing strategies are naturally green. 20

Thanks!Braj Mohan Chaturvedi

chaturvedibraj@yahoo.com+91 9502421919

Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the business.