smart health, driven by human factors engineering (by bart penninger)
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Smart health, driven by human factors engineering 1
Template Innovation Day 2017 CONFIDENTIAL
SMART HEALTH, DRIVEN BY HUMAN FACTORS ENGINEERING
Bart PenningerCoordinator Medicalbart.penninger@verhaert.com
TRACK 4 - SMART INDUSTRIES
Smart health, driven by human factors engineering 2
Healthcare TODAY
Healthcare TOMORROW
• Out of the hospital• Closer to home• Prevent and manage
• Reactive, disease-focused and episodic
• Inefficient and ineffective• Fragmented and
disconnected
VISION
Smart health, driven by human factors engineering 3
Smart care Care anywhere
Empowered care
Intelligent health
enterprises
SMART HEALTH TRENDS
Smart health, driven by human factors engineering 4
3D PRINT PATIENT SPECIFIC IMPLANTSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
Smart health, driven by human factors engineering 5
ROBOT ASSISTED HIGH SURGERYSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
Smart health, driven by human factors engineering 6
POINT OF CARE DIAGNOSTICSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
Smart health, driven by human factors engineering 7
HOME DIAGNOSTICSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
Smart health, driven by human factors engineering 8
EMPOWER HEARTH PATIENTSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
Smart health, driven by human factors engineering 9
TOTAL PATIENT CARE
INTERNET
BACKOFFICE
PATHOLOGIESMANAGEMENT
CALCULATOR INTERFACE
INPUT USER DATA LIFE RISK RESULT
PATIENT
HEALTHCARE PROFESSIONAL
Smart care Care anywhere
Empowered care
Intelligent health
enterprises
USE CASE
Smart health, driven by human factors engineering 10
Operational efficiency• Save costs
• Battle against counterfeit drugs
Internet of ThingsOPPORTUNITIES AND POTENTIAL
Customerengagement• Better understand the needs
• Build up relationship
New value
• Increase accuracy of diagnoses
• New business models
Smart health, driven by human factors engineering 11
83% of IoT experts agree that the Internet of Things
will have widespread and beneficial effects on our everyday lives by 2025
Over 65% of all big data and IoT projects
fail to deliver against their expectations (Forbes)
However
Smart health, driven by human factors engineering 12
Market• Reimbursement• Value add for the
complete value chain
User• Quantified self• Treatment to
prevention• Long term user
engagement• Experience with
health trackers
Technology• Qualitative data• Connectivity challenges • Privacy & regulation • Correlation of data• Human factor engineering /
idiot proof
IOT CHALLENGES
Smart health, driven by human factors engineering 13
How to increase your success rate?
USER INSIGHTS - IDEA
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.”STEVE JOBS
RETAIN
ATTRACT
CHOOSE
SUPPORT
USE
ENGAGEMENTBUILDING A RELATIONSHIP
Smart health, driven by human factors engineering 14
PATIENT-DRIVEN ADHERENCE
Device adherence
Handle their healthcare devices as directed
Regimen adherence
Take the correct dosage at the right times
Lifestyle adherence
Activities and behaviors needed to successfully treat condition
Smart health, driven by human factors engineering 15
BEHAVIOR CHANGE MODEL FOR YOUR COMPANY
01
Hook on a game changer
Instead of alter people’s motivations, build upon new motivations
02
Create simple behavior
Overcome their fears by using smart technologies and simple user actions
03
Offer exciting steps
Create magnetic paths with cognitive design and behavioral economics
04
Use regulators
Enforce with creative ‘coalitions of willing’
Google GlassA game changer only is not sufficient.
Taking most of the time and effort in projects
Smart health, driven by human factors engineering 16
Innovation Day is an initiative of Masters in Innovation, the umbrella brand of the Verhaert Group which aims to connect, train and accelerate professional innovators.
KruibekeBelgiumHogenakkerhoekstraat 21B-9150 KruibekeT +32 3 250 19 00E info@verhaert.com
www.verhaert.com
NivellesBelgium
NoordwijkNetherlands
Av. Robert Schuman 102B-1400 NivellesT +32 67 47 57 10E info@lambda-x.com
www.lambda-x.com
Kapteynstraat 12201 BB NoordwijkT +31 71 760 05 50E info@verhaert.com
connect.verhaert.com
INDUSTRY
TECHXFER
MEDICAL
AEROSPACE
TECHXFER
FMCGCONNECT
TECHXFER
FMCGCONNECT
MEDICAL
AveiroPortugalAv. Dr. LourençoPeixinho 96D 4o3800-159 AveiroT +351 234 604 088E info@load-interactive.com
www.load-interactive.com
CONNECT
GentbruggeBelgiumBruiloftstraat 55-57B-9050 GentbruggeT +32 9 330 27 90E info@moebiusdesign.be
www.moebiusdesign.com
ON SITE CONSULTANCY
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