skyfall
Post on 29-Jun-2015
358 Views
Preview:
TRANSCRIPT
Kerry Costello
SKYFALL (2012)
SKYFALL MARKETING AND USE OF SYNERGY• To make, it cost an estimated $200,000,000;$75,000,000 of the budget was spent on
marketing
• It was financed by MGM and SONY.
• It was mainly promoted by tie-ins (Coke Zero, perfume retailers), trailer and posters
• At the box office so far, Skyfall has made $90,564,714 internationally and $90,564,714 domestically so far
• Synergy played a vital role in the success of the film as it had tie-ins with several different companies, such as Swarovski and Scalextric, that gained a huge amount of money and publicity despite not costing that much money to include.
top related