six steps to develop your social business
Post on 31-Oct-2014
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1 buzz.meltwater.com
Director of MarketingMeltwater Group
Twitter: @mwdonnelly
Margaret Donnelly
6 Steps to DevelopYour Social Business
buzz.meltwater.com2
What is Meltwater Buzz?
Listen
Engage
Measure
Manage
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Brands are increasing investment in social media
By 2012 88% of Marketers Will Use Social Media
buzz.meltwater.com
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Spend on social media is surpassing email
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“Changing consumer usage patterns make social media a MUST”
Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
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Why are brands making the investment?
Almost half of active Internet users worldwide have joined a brand community online
Source: Universal McCann Wave 5 Report, April 2011
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We’re past the chasm
43 Million
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The reward
Source: Universal McCann Wave 5 Report, April 2011
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The risk
Brands no longer control “the message”
…and doing nothing can be dangerous
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The biggest risk…
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How do you get started? Try these 6 (easy) steps
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1. Listen (and learn)
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Extremely Important 43%
Quite Important 41%
Neither Important / unimportant 9%
Not particularlyImportant
5%
Not at allImportant 3%
The importance of monitoring buzz around company / brand
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What can you learn?
• Product• Uses• Favorite
places• Messages
• Who• Where• Activity level• Interests• Influencers• Demographi
cs
• Themes• Messaging• Trends• Troubles
• Volume• Sentiment
Analytics Topics
IdeasPeople
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2. Define your game plan
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Start with “why”
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Then define “how”
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Get everyone on the same page…
and then let go…
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3. Engage
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Let people know…
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What do you say? Try these 3 C’s!
1 Content
2 Canvasing
3 Connection
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4. Measure
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5. Evaluate
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6. Evolve
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Email: margaret.donnelly@meltwater.comTwitter: @mwdonnelly
Margaret Donnelly
Thank you!
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