six steps to develop your social business

1 buzz.meltwater.com

Director of MarketingMeltwater Group

Twitter: @mwdonnelly

Margaret Donnelly

6 Steps to DevelopYour Social Business

buzz.meltwater.com2

What is Meltwater Buzz?

Listen

Engage

Measure

Manage

3

Brands are increasing investment in social media

By 2012 88% of Marketers Will Use Social Media

buzz.meltwater.com


Spend on social media is surpassing email


“Changing consumer usage patterns make social media a MUST”

Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

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Why are brands making the investment?

Almost half of active Internet users worldwide have joined a brand community online

Source: Universal McCann Wave 5 Report, April 2011

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We’re past the chasm

43 Million

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The reward

Source: Universal McCann Wave 5 Report, April 2011

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The risk

Brands no longer control “the message”

…and doing nothing can be dangerous

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The biggest risk…


How do you get started? Try these 6 (easy) steps


1. Listen (and learn)


Extremely Important 43%

Quite Important 41%

Neither Important / unimportant 9%

Not particularlyImportant

5%

Not at allImportant 3%

The importance of monitoring buzz around company / brand


What can you learn?

• Product• Uses• Favorite

places• Messages

• Who• Where• Activity level• Interests• Influencers• Demographi

cs

• Themes• Messaging• Trends• Troubles

• Volume• Sentiment

Analytics Topics

IdeasPeople


2. Define your game plan


Start with “why”


Then define “how”


Get everyone on the same page…

and then let go…


3. Engage


Let people know…


What do you say? Try these 3 C’s!

1 Content

2 Canvasing

3 Connection


4. Measure


5. Evaluate


6. Evolve


Email: [email protected]: @mwdonnelly

Margaret Donnelly

Thank you!

six steps to develop your social business

Technology

april 2011buzz

meltwater

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