simon sinek why how what why how what your beliefs your company = your philanthropy

Simon SinekSimon Sinek

Why

How

What

Why

How

What

YourBeliefs

Your Company

= Yourphilanthropy

Choose a non-profit that connects with your

“why”

Restaurant - food pantry, school lunch program

HR/Recruiting - Dress for Success

Home industry - homelessness, shelter

Avoid - Executive personal pet projects

What

Give moneydonate a percentage of sales

donate funds for operating expensesmatch funds through employee giftingevents like golf tournaments, drives

sponsor eventsunderwrite needs

Give Time

Give Stuff

create volunteer opportunities on company time

be sure they need it

divide and conquerleverage your expertise across departments

How

Integrate your program so that it reaches consumers, employees and stakeholders

Present to all about the true human impact to create buy-in and passion about the cause

Share via social media, web and video

Commit to 2-3 years

Consider supporting small local charities to make a big impact

Report back

Involve high level execs

Learn about the charity and their needsHow

Mainstream?

CorporateSocial

Responsibility

CSR

Customers

Employees

Why

Customers Care

*2013 Cone Communications Social Impact Study

93%

When a company supports a cause, consumers have a more positive

image of that company

90%

90%

Consumers are more likely to trust companies that back causes

Consumers are more likely to be loyal to companies that back causes

82%Consumers make purchasing

decisions based on the extent a company supports causes

Employees Care

*2013 Cone Communications Social Impact Study

Blurred lines between work and home bring social impact into the workplace

Volunteerism bolsters team building

Employees are more loyal and proud of their companies

Millennials want to work in socially conscious companies

Why

How

What

Our mission is to help families escape poverty and homelessness through design; one household at a

time.

Dwell with Dignity VideoDwell with Dignity Video

Sheila &Myson

Sheila & Myson’s Living RoomSheila & Myson’s Living Room

Myson’s BedroomMyson’s Bedroom

Bedroom for Nominated momBedroom for Nominated mom

Myson & Me

$$

InKind

SocialMedia