shurokkha crowdfunding project on crowd patch garment workers bangladesh

Scarceness of Water

Poor Sanitation

No Personal Spacewww.crowdpatch.co.uk

Donate £10 or more

Support women workers in

Bangladesh

The success of the RMG Sector is built

on the diligent efforts of Female workers

But do you know their side of the

story?

The ill Menstrual Practices 95%

Uses Dirty Rags and Rejected Fabric Scraps

90%Workers wash rags

without soap and reuse without proper drying

By the Garments workers

33% girls Hide their rags in dirty

places

THE OTHER SIDE OF SEWING MACHINE3

SOAP

PP

FOODS

Living Condition

• Scarcity of Water• Poor Sanitation• No Personal Space

Scarceness of Water

Poor Sanitation

No Personal Space

Working Condition

• Long Work Hours • Forced Overtime• Low Access to

Sanitation facilities

Ignorance

Social Stigma • Hesitation in open

discussion• Considered as Secret

and Shameful

80% of the RMG workers do not know about the healthy menstrual practices

Low Affordability• Monthly Average

Salary USD 36.88• Around 66% less

than Living wage• Delayed payment • Deduction of

overtime amount

Distribution Channel

• Male dominated Distribution Channel

• Conservative Society

• Reserved Attitude

Compromised IncomeSocio-economic Factors

Use of Rags and Rejected Fabrics

Psychological & Physical Problems

Lower WageHigher Medical Expenses

Work Absenteeism

Ignorance Living & Working Condition

Low work productivity Physical Discomfort

The Evil cycle of ill

Menstrual Practices

Infections*Abnormal PainComplicated PregnancyElongated Period

Physical Problems

The Impacts

StressAnxietyLow Self EsteemLack of Concentration

Psychological Problems

*More than 50% of the women have been identified with infection

Work Place Absenteeism*Low ProductivityDecrease in WageIncrease in Medical Expense

Economic Problems

*The Most cited Reason for Absenteeism is Menstrual Pain

Affects Individuals

Their Families

The Industry

The Nation

The Impact Map

What is

High absorbing Disposable Sanitary Napkin with Sanitary Belt made of Bamboo Pulp

Why Bamboo?

Health Factors Naturally antibacterial, antifungal and anti-static 300% more absorbent power than normal wood

pulp

Environmental Factors Reduces pressure on valuable tree resources Biodegradable in Nature Compost can be prepared from used pads

Economic Factors Less competition on its usage Grows faster Requires less space

Distribution through Info-fairies

• Pool of trained women health workers who works as Shurokkha Distributor

• 18 to 25 years old• Educate the target market about

menstrual hygiene and Shurokkha

BTL: Personal Awareness Program

Garments Boithok • Monthly Group discussion among

Garments workers moderated by Info-fairies

• The objectives of the group

discussions are:• Make the garments workers

aware of the harmful effects of Rags and Rejected Fabrics

• Promote the use and benefits of Shurokkha

• RMG workers tend not to seek medical help, even for serious infections

• Shurokkha will arrange free medical camps for RMG workers every three month

• The objective of the Medical camp would be: – Conduct a basic Medical Check

up of the RMG workers– Provide free medical advice on

female health problems – Recommend Sanitary Napkins

over Rags

BTL: Free Medical Advising

Management Team

Debojit SahaHead of Production

and Distribution

Sumayea Tabassum

Head of Marketing

Sabrina Afroz Erina

Head of Fiance

Pilot Test at

• Conducted at Wisteria Textiles Limited, Dhaka

• 30 RMG workers were provided with one packet of Shurokkha

Success Story- Comments from Garments Workers at

Wisteria Textile Limited

“I think I am never going to miss work for period again, thanks to Shurokkha! ” -Shompa

“Previously it was difficult for me to buy sanitary napkin from a male shopkeeper but friendly info-fairies make Shurokkha available at my doorstep”- Amena

Success Story- Comments from Wisteria Textile Limited

“Before our workers didn’t know much about any such priduct. Many of those who knew felt shy to buy from shops. Now, after the pilot, our workers work with comfort. Medical expenses wend down and productivity went up.”

Sadia Ahmed OisheeDirectorWisteria Textile Limited

Social benefits of the project

Low-cost, high-quality disposable sanitary napkin with sanitary belt to the working women of

Bangladesh

Awareness among the target group women about the menstrual health

Employment for unskilled poor living in slums

More confident and productive women workforce

An affordable, convenient and eco-friendly sanitary napkin

Scarceness of Water

Poor Sanitation

No Personal Spacewww.crowdpatch.co.uk

Donate £10 or more

Support women workers in

Bangladesh