garment district crowd sourcing · 2010-12-30 · garment district crowd sourcing arvind / kate /...
TRANSCRIPT
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Garment District Crowd Sourcing
Arvind / Kate / GeorgiaCrowd Sourced City 15 December 2010
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Fashion BID
Council ofFashion Designersof America (CFDA)
Design Trust for Public Space
GSAPP group 1- stickerGSAPP group 2- insider trace
Clients
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What we need?Public Perception of the Garment District
-How much is the public awareof the distrcit?
-Nature of garment district?
Who to brand MIM to?
Clients- needs
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www.giveaminute.info
Precedent 1.- give a minute
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www.cripplebush.org
Precedent 2.- cripplebush
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Times Square District
Midtown DistrictHells Kitchen
Herald SquareKorea TownTheater District
Tenderoin
Diamond District
Turtle Bay
Garment District
Project Transition- initial proposal
What are the perceived boundaries of the Garment District?
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Project Transition- initial proposal
StickersAre you in the
GARMENT DISTRICT?
Please Text Y/N Response with 4 digit code to: 000.000.0000For More Information visit:www.xxxx.com
4 digit code:
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°0 250 500125FeetFashion Bid Boundary GC Boundary Sticker Location
Sticker LocationProject Transition- initial proposal
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°0 250 500125FeetFashion Bid Boundary GC Boundary Sticker Location °0 250 500125
FeetFashion Bid Boundary GC Boundary Sticker Location
…but we’d need to go much much bigger…
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going back to the initial question..
What do people know about the district? Who’s coming through?
Final proposal
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GUESS WHO’S HERE?
YOU ARE HERE
To �nd about who/what is here,
please text your guess along with four-digit code below.
T) 312-607-2547We will text you back with a SECRET!
4-DIGIT CODE :
Guess who’s here?Sticker/ SMS
Final proposal -methodology 1
Facts= Blue0411= Red1111-info kiosk= Yellow
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FashionseretsNYC
Final proposal -methodology 2
Website- www.fashionsecretsnyc.com
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SMS response
Final proposal -results
6 Text Responsefrom 2 numbers
3
1076
4
118
5
129
Mon
Sticker Posting
Tue Wed Thu Fri Sat Sun
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Website ParticipationFinal proposal -results
Nov 13,2010- Dec 13, 2010
151 | 120 | 4.94 | 00:05:32 | 79.47% | 22.52%Visit Unique Visit Page/ Visit Avg. Time on Site % New Visits Bounce Rate
Dec 6Nov 29Nov 15
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Website Participation
Final proposal -results
Nov 13,2010- Dec 13, 2010
Direct Traffic 64%
Search Engines 1%
Referring Site 35%- FaceBook- Mobile FB- Twitter
97 visits,00:07:47 on Site
1 visit,00:01:57 on Site
51 visits,00:01:32 on Site 1 visit,00:01:08 on Site
1 visit,00:00:00 on Site
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Website Participation
Final proposal -results
Nov 13,2010- Dec 13, 2010
9 of 11 comments: from Project Members’ network
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Issues & Limitations
Visual Noise & Sticker visibility
GUESS WHO’S HERE?
YOU ARE HERE
To �nd about who/what is here,
please text your guess along with four-digit code below.
T) 312-607-2547We will text you back with a SECRET!
4-DIGIT CODE :
7”
5”
x 33 newspaper standscaffoldinginfo kiosk
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Issues & Limitations
Visual Noise & Sticker visibility
GUESS WHO’S HERE?
YOU ARE HERE
To �nd about who/what is here,
please text your guess along with four-digit code below.
T) 312-607-2547We will text you back with a SECRET!
4-DIGIT CODE :
7”
5”
x 33 newspaper standscaffoldinginfo kiosk
![Page 19: Garment District Crowd Sourcing · 2010-12-30 · Garment District Crowd Sourcing Arvind / Kate / Georgia Crowd Sourced City 15 December 2010](https://reader034.vdocuments.site/reader034/viewer/2022050514/5f9ebd620c682d074956ae0a/html5/thumbnails/19.jpg)
Issues & Limitations
Visual Noise & Sticker visibility
GUESS WHO’S HERE?
YOU ARE HERE
To �nd about who/what is here,
please text your guess along with four-digit code below.
T) 312-607-2547We will text you back with a SECRET!
4-DIGIT CODE :
7”
5”
x 33 newspaper standscaffoldinginfo kiosk
![Page 20: Garment District Crowd Sourcing · 2010-12-30 · Garment District Crowd Sourcing Arvind / Kate / Georgia Crowd Sourced City 15 December 2010](https://reader034.vdocuments.site/reader034/viewer/2022050514/5f9ebd620c682d074956ae0a/html5/thumbnails/20.jpg)
Issues & Limitations
Visual Noise & Sticker visibility
GUESS WHO’S HERE?
YOU ARE HERE
To �nd about who/what is here,
please text your guess along with four-digit code below.
T) 312-607-2547We will text you back with a SECRET!
4-DIGIT CODE :
7”
5”
x 33 newspaper standscaffoldinginfo kiosk
![Page 21: Garment District Crowd Sourcing · 2010-12-30 · Garment District Crowd Sourcing Arvind / Kate / Georgia Crowd Sourced City 15 December 2010](https://reader034.vdocuments.site/reader034/viewer/2022050514/5f9ebd620c682d074956ae0a/html5/thumbnails/21.jpg)
Implementation periodOc
tobe
r
Dece
mbe
r
Nove
mbe
r
Implementation
site research1st proposal
2nd proposal
Issues & Limitations
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Implementation periodOc
tobe
r
Dece
mbe
r
Nove
mbe
r
2nd proposal
Implementation
site research1st proposal
Issues & Limitations
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Implementation periodOc
tobe
r
Dece
mbe
r
Nove
mbe
rsite research
1st proposal2nd proposal
Implementation
Issues & Limitations
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target audience vs. outreach method
Issues & Limitations
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- Compelling trigger for an active participation
recommendation
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- Compelling trigger for an active participation
- Define the Target
Public- Game Format- interesting Reward
- Fulfill Community needs- Useful Reward
Community
recommendation
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- Compelling trigger for an active participation
- Define the Target
- Useful advocacy / Marketing tool
Public- Game Format- interesting Reward
- Fulfill Community needs- Useful Reward
Community
recommendation
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Questions? Comments.Concerns.