sevenseas marketing research_activating marketing knowledge

SevenSeas Marketing Research

SEVENSEAS MARKETING RESEARCH

2011

activating marketing knowledge

Our Personality

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Our Group -

Integrated Research, Communications, Commerce

Marketing research

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Publishing

Advertising/ PR

Consulting

Mobile commerce

Applications

Our Profile

� Research staff

� Qualitative Interviewers/ Facilitators

� Research facilities

� 12 researchers (50% overseas work experience )

� 5 staff qual interviewers (Japanese, English)

� 25 associated interviewer partners

� Interview/viewing suite in Tokyo (FocusVision)

� Research facility partners nationwide

� 5 in-house CATI stations

� Call center partners with 100s of stations

� Internet surveys (online, CLT)

� International research

� Group companies

� Accreditations

� Established

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� Internet surveys (online, CLT)

� Multi-lingual: English, German, French, Japanese,

Chinese speaking researchers

� Conducted projects in all major global regions

� Part of integrated research, communications,

marketing group

� Listed on Tokyo Stock Exchange, Second Section

� ESOMAR, JMRA

� 1991

Our Interviewing Destination - “Market Focus”

Interview Room

� In the heart of Tokyo, a spacious interview room, with high-quality interior design for your

most valued customers.

� Three-room suite, including high-quality Focus Vision online streaming.

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Meeting RoomViewing Room

Our Senior Team

Hideyuki Niwa, President

� A Japanese national with more than 25

years of international residency.

� Nearly 20 years as a business strategy

consultant to major international

companies.

� Active in luxury marketing sectors.

Chris Duston, Director

� A n American with 20 years of experience

advising major global brands on marketing

in China and Japan.

� Advanced degrees in research and brand

management.

� Leads knowledge creation process

consulting.

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Kanako Araki, Associate Director

� A Japanese with 15 years of experience as

a moderator and marketing advisor.

� She has spent a decade at Dentsu

Research, one of the largest researchers

in Japan.

� She specializes in qualitative research.

Masato Minegishi, Associate Director

� A Japanese, who has worked for 20 years

in research.

� He has managed projects at major

domestic and international research

providers.

� He specializes in quantitative techniques.

consulting.

Our Capabilities – Research Methodologies

� Focus groups (In-person, Online)

Qualitative Techniques

� Online, Telephone, F2F interviews (CATI,

Quantitative Techniques

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� Depth interviews (F2F, Tel)

� Ethnography/ Consumer immersion

� Market trek/ Observation

� In-home visits

� Online community

CAPI, CAWI)

� Central-location tests

� Product and sensory evaluation

� Advanced statistical analysis (regression

models, conjoint analysis, etc.)

Our Vision – Research and consulting approaches

Developing

brand, product,

creative CONCEPTS

ethnography

brand innovation

consumer insight ideation

workshops

brainstorming

Discovering

consumer NEEDS,

brand opportunities

online community

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Structuring STRATEGY

and assessing

marketing return

pricing

brand equity/positioning

ad/concept test

market entry/landscape

segmentation

U&A/ tracking

design/usability

shopper

sensory testing

Optimizing consumer fit

and impact of marketing

IMPLEMENTATION

package testusage test

ssmr@ss-mr.com

activating marketing knowledge