service design 1: everything is designed

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Slides for the first lecture on service design at KISK of Masaryk University in Brno. February 2014.

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Service DesignEverything is designedService Design Course

VIKMB32

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What‘s the newsthis week?

The Joshua Tree effect

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Everything is designedthe question is how

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“One could describe Design as a plan for arranging elements to accomplish a particular purpose.”

Charles Eames

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Home-made Profi

Where is thedifference?

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Designers deliver on time, budget and repeatedly with goodresults.

They do things forothers not just themselves.

kim Goodwin

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Yourfavouriterestaurant

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Service Economyor is it really?

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Time for brnophilharmonic

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How do wedesign stuff?

Book a few Dates12 May 2014 (The whole day)

We will do a field trip

Location will be disclosed later

30 May 2014 (Evening)

Networking with lecturers and partners

Bar, který neexistuje

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Until Next Time1) Please open a bank account at Airbank, Zuno, Equa or similar and track allsteps in the process.

2) Please read one of the following books. Links and more on the blog.

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Next MeetingVaňkovka Shopping Mall

Central Foyer with Fountain

Get ready for one of the personas

Tuesday 4 March 2014

12:30 – 15:30

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The Personas

1. Senior (use props to limit your hearing, vision and movement) 2+1

2. Foreign Student (two big bags, camera, a bit confused) 2+1

3. Blind Student (sunglassess, white stick) 2+1

4. Person on a wheelchair 2+1

5. Mother with a trolley 1+1

6. Foreigner (you do not play him/her, you need to bring someone) 1+1+ext

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