the internet of everything is changing everything · • commercial app development • tie...

The Internet of Everything is changing Everything

Unlocking Wireless Capabilities with Cisco Connected Mobile Experiences

John Monaghan

Consulting Systems Engineer, Enterprise Networks

November 2014

Cisco Confidential 3 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.

Ever-Changing Landscape in a Mobile World IT Is Fighting to Survive

LOB Priorities Innovative

Business Models Dynamic Market

Connected

Classrooms

Omni-Channel

Retail

Digital

Healthcare

New devices, apps

New players, vendors

Business intelligence

Customized user experience

IT under pressure

Fight for relevance

1 http://www.gartner.com/newsroom/id/1862714 2 IDC Location Based Services: A Promising Customer-Centric Solution 2014

of enterprise

IT budgets will be

moved to LOB

by 20151

of LOB say mobile

strategy is very or

extremely important

to their objectives2

http://www.gartner.com/newsroom/id/1862714




Rising Customer Expectations Across Industries

Shoppers want to look up online reviews and

compare prices while browsing

Hotel guests want free Wi-Fi and they want to see

available services and amenities

Travelers want to find departure gates quickly and

receive itinerary updates

Patients want location-enabled way-finding apps

Students want to find their way around campus and

receive safety alerts


A Whole New World

After

Business Platform

Automated, Real-Time

Mobile Devices,

Digital, Context-Aware

The Network Is a Strategic Assets, IT Has an Important Role to Play

Before

NETWORK ROLE

BUSINESS

INTELLIGENCE

CUSTOMER

ENGAGEMENT

Utility

Manual, Periodic

Face-to-Face, Print, Media Advertising


Enhance Customer Service and Loyalty

Drive Incremental Services and Sales

Identify Operational Bottlenecks

Provide Venue Wayfinding

Drive Interactive Experiences

Imagine the Possibilities


Create Connected Experiences with Cisco’s CMX

Guest Presence

• Presence detection

• Auto-launch apps

Detect

Guest Access

• Easy Wi-Fi login, custom or social

• Zone-based, custom splash pages

Connect

Guest Experience

• Location-based push notifications

• App-based mobile engagement

Engage

Analytics


How Cisco CMX Works Built on Cisco Unified Access Platform

An

aly

tics

Data

Controller

(Virtual/Physical) Cisco® MSE

(Virtual/Physical)

Analytics UI

Location Data

Device-based Discovery

Application Data

Mobile Application Server

Depending on Application

Layer

Access Points


More Accurate Data Means Higher Business Intelligence

FastLocate: Critical to actionable data

T=00s T=30s

Standard Approach

Cisco® Approach

Detect


Understand How People Interact in the Location Connect

Where people spend time

New compared to repeat visitors NEW

Number people by venue and zones

Peak time in venue

Common traffic patterns


Location-Specific Guest Access Connect

Simplify Access with User Opt-In Offer Clear Terms and Conditions

Multiple Access Methods Custom or Social Media

Customized Access and Promotion Proximity-Based Landing Pages and Video

Understand Who Is in Your Location Enhanced Analytics


Engage: Using Location-Based Wi-Fi to Engage

Work with Cisco and/or Ecosystem Partners

to Align to Business Needs

Fully Customizable Applications

Location-Aware App

for Personalized Experience

Integrate with Business Systems

Engage Engage


Connected

Healthcare

Connected

City

Connected

Stadium

Connected

Retail

Connected

Education Connected

Service Provider

API / SDK

• In-house App Developer

• SDK—pre-defined use cases

• API—customized apps and DIY analytics

Develop Applications with Customer and Network Intelligence

Location

ECOSYSTEM PARTNER

• Commercial app development

• Tie location + customer systems

• App usage analytics

Enterprise

Systems

Customer

Data

EMSP

• Pre-designed Vertical App toolkits

• Ties location + customer + network

• Full data source analytics

• Can work with ecosystem partners

Policy Configuration

C:#

Network

Data

Collaboration

Data

Data

Sources

Development

Paths

Applications


CUSTOMIZED APPS

Easily Enable Smarter Mobile Experiences Enterprise Mobility Services Platform (EMSP)

APIs – REST | SOAP | Java…

Speed App Development Predesigned industry app toolkits

Single Mobile App Experience Integrate network and enterprise systems

Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences

Enterprise Mobility Services Platform

Predesigned Application Toolkits

Finance | Retail | Healthcare | Events

Policy Config.

C:#

Location Network

Data Enterprise

Systems

Customer

Data

Collab.

Data

Healthcare

App

Productivity

App

Proximity Ad

App


Cisco CMX Partner Ecosystem

Americas EMEAR APJC

Global Network of App Developer Partners


Deployment Models: On-Premises and Cloud Managed

Optimized for

Ease of Management

Cloud

Managed

Turnkey Installation and Management

Optimized for

Flexibility and Control

On-Premises

Managed

High-Density and Advanced Use Cases

Presence and

Location

CMX for FB Wi-Fi

CMX Connect

API-Enabled

Experience EMSP

Location Analytics

Presence and

Location

CMX for Facebook

Wi-Fi

API-Enabled

Experience

Analytics

Detect

Engage

Connect

Align Wi-Fi Location Infrastructure to YOUR CUSTOMER’S Operating Model

Presence

Analytics


Getting Started

BUILD THE INFRASTRUCTURE

Start gathering analytics from network 1

SCALE FOR MORE DEVICES

Offer free Wi-Fi and gather more detailed analytics 2

DEVELOP LOCATION-BASED APP

Add location services for better engagement 3

ENHANCED APPS and ANALYTICS

Integrate more data sources for deeper engagement and insight 4

Retail Use Case

Cisco Confidential 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• App Download


50%

DOWNLOAD

COMPLETE



• Menu

Somemall.com/shops

CLOTHING

Cotton On

Country Road

RJM

Pumpkin Patch

Victory Jeans

See More…

RJM




• Location-based Web Engagement

Mall

Promenade

Featured Search Services Amenities Map

Victory Jeans:

20% OFF entire store!

x




• Wayfinding

Mall

Promenade


Hello Joanna,

Welcome back to

RJM!

Launch App

Cancel



Shopping Mall with AT&T Transforming Visitor Experience with Personalized, Managed Wi-Fi Services

• Personalized App

Change

background

to in-store

Featured Search Map Services Amenities

Product Locater

Promotions

Preferences

Store Map



• Integration with Product Databases

Welcome Product Search

Men’s Sweaters

Search




• Location-Based App Engagement

RJM


HOT DEAL!!! Buy One Men’s T-

Shirt, Get One Free

x




• Shopper’s Location for High-Touch Engagement

RJM


Jeana, your preferred RJM

Sales Associate, will be

with you in 2 minutes.




• Integration with App-Based Mobile Payment Systems

RJM


Thank you for your

purchase. Your

receipt is saved to

your wallet.

View Receipt

See promotional

information from our

mall partners

x



Location Analytics: Dwell Time

Peak Times

Visits Distribution Status of Devices

# o

f D

ev

ice

s

Time of Day

# o

f D

ev

ice

s

Visits

# o

f D

ev

ice

s

Date/Time



• Location Analytics: Density



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the internet of everything is changing everything · • commercial app development • tie...

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