introducing headsup: in-app messaging for customer journey marketers

Download Introducing Headsup: In-App Messaging for Customer Journey Marketers

Post on 21-Jan-2017

1.542 views

Category:

Marketing

3 download

Embed Size (px)

TRANSCRIPT

  • Introducing Headsup: In-App Messaging for Customer Journey Marketers

    Welcome to our webinar! Sit back and relax, we liftoff at 11AM PDT.

    Stay tuned

  • 2

    ASK US ANYTHING

    #Headsup @autopilotus @hinthealth

    #Headsup

    Chat with us here

  • 3

    TODAYS SPEAKERS

    Guy Marion CMO, Autopilot

    @guy_marion

    Michael Sharkey CEO and Co-founder, Autopilot

    @michaelsharkey

    Zak Holdsworth CEO and Co-founder, Hint Health

    @zakholdsworth

    #Headsup

  • 4#Headsup

    Background

    Headsup Demo

    Hint Health Overview

    Journey Deep Dive

    Takeaways and Q&A

    AGENDA

  • ABOUT AUTOPILOT

    The easy and visual way to automate customer journeys with email, sms, and postcards - and now, on your website and in your apps

  • 6

    CONSUMER EXPECTATIONS ARE CHANGING

    #Headsup

    of consumers are turned off by

    generic marketing

    72%

  • 7

    WHAT DOES THIS MEAN?

    #Headsup

    Marketers must engage:

    at the right time

    with the right message

    the right way

  • 8#Headsup

    Whats Headsup?

  • Dramatically improving the billing process for direct pay healthcare Business Objectives

    Grow the leads to customer funnel Streamline new customer onboarding Solidify our sales, marketing and customer success tech stack

    9

    HINT HEALTH - BACKGROUND

    #Headsup

  • 10

    PRODUCTS & CUSTOMERS

    #Headsup

    A Shifting Landscape Fee for Service model is evolving into the

    Delivering Care for Value model

    SaaS Platform for Healthcare Providers Patient enrollment Business management Billing technology

    Customer Scenario Old Way: Patient walks in, bills insurance New Way: Monthly subscription for unlimited

    primary care services

  • 11

    SIMPLIFYING COMPLICATED, EXPENSIVE PROCESSES

    #Headsup

  • 12

    THE MARKETING STACK

    #Headsup

    Hint Health has connected billing, product, customer service and CRM to automate their customer journey marketing

    Billing Customer Service

    Sales and SuccessCustomer Journey Marketing

  • 13

    NEW CUSTOMER ONBOARDING - KEY CONSIDERATIONS

    #Headsup

    Hint Health took a usage-based approach to their onboarding journey with the goal of minimizing the number of touchpoints during configuration

    Invite team members

    Connect Stripe

    Edit and update pricing model

    Configure email domain

    Data migration consultation

    New user training

    Product Events Live Support Events

  • 14

    EMAILS VS IN-APP MESSAGES

    #Headsup

    Hint Health uses a strategic mix of messages and channels to communicate with customers

    VSEmail is a sledgehammer -

    there are only so many times you can send before the recipient stops reading

    In-app messaging is a precision tool - used

    contextually while user is actively engaged

  • 15

    KEY TAKEAWAYS

    Any tool is only as good as how you set it up

    1 integrated platform for powering marketing, sales & success at scale, automatically

    Understand and map out your customers most important events

    Be strategic about sending the right message at the right time, on the right channel

    #Headsup

  • 16

    autopilothq.com blog.autopilothq.com

    @autopilotus

    mike@autopilothq.com guy@autopilothq.com

    hinthealth.com hinthealth.com/bestpractices

    @hinthealth

    zak@hint.com

    QUESTIONS?

Recommended

View more >