cloud computing and the promise of everything as a service

© 2013 Cisco and/or its affiliates. All rights reserved. 1© 2013 Cisco and/or its affiliates. All rights reserved. 1

Lew Tucker

Cloud Computing And The Promise Of Everything As A Service

IEEE Globecom 2013 Keynote

VP and CTO, Cloud Computing

December 10, 2013

@lewtucker

© 2013 Cisco and/or its affiliates. All rights reserved. 2

Agenda

The Internet of Everything

Increasingly Relevant and Valuable Connections

Technology Implications for Data Center Design

Network Services, Cloud Computing, and Applications

Application Centric Infrastructure

Everything As A Service


7.26.8 7.6

World Population

Everything Will Be Connected To Everything

Rapid Adoption rate of digital

infrastructure:5X faster than electricity and

telephony

50Billion“Smart Objects”

50

2010 2015 2020

0

40

30

20

10 Bill

ions

of

Dev

ices

25

12.5

Inflectionpoint

Timeline

The New Essential Infrastructure


The Internet Of Everything

Source: Cisco Internet Business Solutions Group, 2012

Delivering the right information to the right person, machine at the right time.

ProcessLeveraging data for decision making.

DataPhysical devices andobjects connected tothe Internet and each other.

ThingsConnecting people in more valuable ways.

People


Which Types Of Connections Matter Most?

55%

45%

Source: Cisco IBSG, 2013

While machine-to-machine connections are increasingly important, person-to-person and person-to-machine still represent the majority of the Value at Stake in the IoE Economy.

$4.5 T

$3.5 T

$6.4 T

$0 $1 T $2 T $3 T $4 T $5 T $6 T $7 T

P2P

M2P or P2M

M2M


What Is The Economic Impact Over The Next Ten Years?

$14.4 TRILLIONBetween 2013–2022

Source: Cisco Internet Business Solutions Group, 2013

The Internet of Everything has the potential to grow global corporate profits by 21% in aggregate by 2022.

Over Several Different Sectors

Supply Chain/Logistics

$2.7 T

Innovation

$3.0 T

Customer Experience

$3.7 T

EmployeeProductivity

$2.5 T

AssetUtilization

$2.5 T


from 2010 to 2020,

the digital universe will grow to 40 trillion gigabytes a 50-fold increase

Source: IDC Digital Universe in 2020 Report


Increasingly Relevant And Valuable Connections

In addition to Metcalfe’s law, value comes from:

ConnectionsAvailability, comprehensiveness, accuracy, timeliness, relevance, and richness

People, data, thingsContext awareness, increased processing power, greater sensing abilities

Source: Cisco IBSG, 2012

IntelligenceConvergence

VisibilitySecurity


HD Video

Nineteen months of continuous streaming for the world’s population

Fourteen hours every day for one year by the world’s workforce

Streaming for one year to everyone in the world for three hours every day

Traffic Equivalencies

Music Streaming Web Conferencing

Network Traffic Growing To 7.7 Zettabytes Per Yearin 2017


Within Data Center 76%

Data Center-to-User 17%

Global Data Center Traffic By Destination

StorageProduction and development Data authentication

Replication Inter-database links

WebEmailInternal VoD, WebEx, et al.

Most events and content stay within the data center

Data Center- to-Data Center 7%

© 2013 Cisco and/or its affiliates. All rights reserved. 11© 2013 Cisco and/or its affiliates. All rights reserved. 11

Traditional Data Center Network Topology Designed For North-South Traffic

Aggregation/Access

Compute

Services

Core

WAN Edge/DCI

Storage


Spine

Leaf

Servers


Need For Bandwidth Is Changing Basic Network Design

vSwitch

VPNs/Public Internet

Edge Routers

Scale Out Core. .

. .

VM VM

Virtual Access Layer

Spline-leaf fabrics for:Any-to-any pathScale-out designExtending to VMs


We Now Talk About Overlay And Underlay Networks

Spine

Leaf

Servers

VPNs/Public Internet

Edge Routers

Scale Out Core

. .

. .

Virtual Access Layer

vSwitch

VM VMVM

vSwitch

VM VMVM


Software Defined Networking And Network Function Virtualization

AT&T, BT, DT, Orange, Telecom Italia, Telefonica, Telstra, Verizon...

By 2020, carrier networks will look more like clouds than today’s multilayered hardware-dependent equipment domains

Source: TRB Report, Suppliers must accelerate cloud and NFV spend as carriers target virtualization within the decade. Oct 21, 2013


It’s All About The Apps

Cisco WebEx

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=aQ92iqX6cKfL2M&tbnid=0llL8P_touHFpM:&ved=0CAUQjRw&url=http://www.mediabistro.com/appnewser/judge-dismisses-apples-claims-against-amazons-app-store-false-advertising_b30578&ei=vFSdUv_eFciuiALWnoG4Bg&bvm=bv.57155469,d.cGE&psig=AFQjCNHWFDVkJhgue1yQt8xU8G1OyWtydA&ust=1386128953551950

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=aQ92iqX6cKfL2M&tbnid=0llL8P_touHFpM:&ved=0CAUQjRw&url=http://www.mediabistro.com/appnewser/judge-dismisses-apples-claims-against-amazons-app-store-false-advertising_b30578&ei=vFSdUv_eFciuiALWnoG4Bg&bvm=bv.57155469,d.cGE&psig=AFQjCNHWFDVkJhgue1yQt8xU8G1OyWtydA&ust=1386128953551950


2 Performance and throughput at scale with resiliency built in

Improve on previous generation’s performance and reliability

3 Utilize shared services, cloud computing, and devOps model

Faster time-to-market, continuous development and change

4 Leverage open source components and open API’s

Use an open approach to lower costs, and avoid vendor lock-in

5 Develop on a Service Provider or on-premise cloud-based platform

Deploy on infrastructure shared by multiple applications and tenants for greater efficiency

Five Essential Elements Of Application Modernization

1 Accessed over the Internet on any device

Make the application accessible, deliverable, and available anywhere


Cloud Computing Is Winning Because…

It’s clearly the easiest and fastest way to develop and deploy applications

17

Two Aspects Of Cloud Computing

Open Source Cloud Platform

Cloud Service Providers


OpenStack: An Open Source Cloud Platform For Building Highly Scalable Public And Private Clouds

Avoids vendor lock-inOpen source with more than 180 vendors contributingRapid build-out of public or private cloudsEasily customizable by internal software teams

Ready for mission-critical public and private cloudsSeventh major release over three yearsMarket momentum and adoptionCommercial, supported distributions

Developed by a communityCisco a major contributor of designs and codeIntegrated to use across Cisco’s entire cloud portfolio (UCS and Nexus)Backed by Cisco’s Cloud Services organization

http://openstack.org


OpenStack Software ArchitectureRapidly evolving set of open API’s and services for cloud applications

Compute

Service

(Nova)

Storage

Service

(Cinder/Swift)

Network

Service

(Neutron)

Orchestration

Services

(Monitoring,Elastic LB,

Auto-Scaling)

OpenStack Platform (open source)

Infrastructure Plug-Ins

Applications / Services

Physical and Virtualized Infrastructure

Open APIs


http://www.openstack.org/user-stories/ (130+ case studies)

Wide Range Of Use Cases

• Cisco WebEx• Comcast• NSA• Bloomberg• BestBuy• PayPal• WorkDay• Wikimedia• MercadoLibre• Rackspace• HP Cloud• CERN• IBM• TRUSTe• eNovance• Sony Network• Electronic Arts• DOD

Cloud providers, SaaS, e-commerce sites, media companies, gaming, public sector

http://www.openstack.org/user-stories/





• Active in the transition to cloud computingAssert capabilities of networking for better performance, scalability, security, federation, etc.

• New layer in the data center software stack that allows innovation above and below the line

• Rapid application development

• New service creation (Load-balancing-as-a-service, VPN-aaS, …)

• Software-driven compute, storage, and networking infrastructure

• Future of federated clouds, and hybrid models

Why Is Cisco Involved?

Physical Infrastructure

OpenStack Network Service

OpenStack Compute ServiceOpenStack

Storage Service

UserApp-3



OpenStack Compute ServiceOpenStack Storage

Service

UserApp-3



OpenStack Compute Service OpenStack Storage Service

UserApp-3


Applications Typically Start Like This


App Developers Define Their Own Network Topology

• Virtual, isolated networks

• Virtual routers

• Load-balancers

• Public, private addresses

• Access rights and security


Using Massively Scalable Services Wherever Possible

• Load-balancing service

• Fire-wall service

• Data base or key-value store

• App developer focus on their app, not the plumbing

• Useful for both application developers and system admins


Cloud Provider Network-Centric ServicesClassic Networking

Services

VPN

WAAS

Firewall

App-Management Services

Monitoring

App/Service Catalog

Service Assurance

Identity Management

Other Services

Analytics

Location

Video Services

MobilityLoad Balancer

User and System Admin

Compute Service

Servers

Storage Service

Disks

NetworkServiceNetworks

Customer’s Application

Virtual VPN

Virtual WAAS

VirtualFirewall

AppOS

VM

DatabaseOS

VM

AppOS

VM

OpenStack Cloud PlatformBridges the virtual and physical layers

a

Programmable Infrastructure

Controllers and Agents

Cisco ONE Controller SWOpenFlow Agents

Virtual Overlays

VXLAN Gateway, OpenStack, Service ChainingCSR 1KV

PlatformAPIs

Cisco One Platform Kit

RESTAPI

API

API

APIAPI

API

API

API

API

API

API

APIAPI

Innovation Both Above And Below The Cloud Platform


• Apps no longer run on a single VM

• Multiple sets of VM’s acting together to deliver a resilient, scalable service

• Effective orchestration needs:Monitoring, load balancing

Templates for launching VM’s

Policies for adding to networks and for auto-scaling

Evolving From Virtual Machines To An Application-Centric View

PublicInternet

MyNewApp.com

Result: an easier, less error-prone way to deploy a resilient, scalable service

We need bettertwo-way communications

between applications and infrastructure


Application Orchestration

Describes what the components are, how they are connected,

and how they elastically scale

Resource ProvisioningVirtual/Physical

Nova

APIs

Swift/Glance

APIs

Neutron

APIs

Network Infrastructure Orchestration(ACLs, QoS, Load Balancing,

Service Chaining, etc.)Network Controller

(Cisco Application-Centric Infrastructure)

APIs

App Template

Heat

APIs

Cisco’s Application Centric Infrastructure

Orchestration at multiple levels – both physical and virtual


Evolution Of The Cloud: Everything-As-A-Service

• Available when and where you need it

• Perimeter-less security, resiliency built-in

• Utility, pay-as-you-go economic model

• Fully automated, API-driven, application and infrastructure layers

• Rapid application/service development

• Accelerating at the speed of the network


Thank you.

cloud computing and the promise of everything as a service

Technology

openstack

openstack

openstack

virtual access

application

cloud computing

data center

valuable connections