search turns social: resistance is futile

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Search turns social: resistance is futile

Internet Librarian International 2012, 31st October 2012 #ili2012

Karen Blakeman, RBA Information Services

“Your culture will adapt to service us. Resistance is futile." karen.blakeman@rba.co.uk

Twitter: @karenblakeman

http://www.linkedin.com/in/karenblakeman

Slides available on authorSTREAM and Slideshare

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Google

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“...combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."

"we're more excited than ever to build a seamless social experience, all

across Google"

Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html

YouTube

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Plus a long list of videos mentioned by people in my Google+ circles

Targeted advertising?!

Based on web search activity

Based on location

Effect of YouTube activity on web search?

YouTube activity now affects web search

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Videos occupy top 12 slots

Results from Chrome Incognito

Oi, Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/

Google.com Gmail/Drive field trial

Google = Google+ ?

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All roads lead to Google+ ?

Can you share the information you find?

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P R I V A T E

C O N F I D E N T I

A LR E S T R I C T E D A C C E S S

Bing Relaunches, Features New Social Sidebar http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728

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Bing

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Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why | TechCrunch http://techcrunch.com/2012/09/16/faceboogle/

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General browsing

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Advertising based on Facebook friend's interests & work

Details of Facebook friend's activity via Economist plugin

Article "recommended" by a friend on Facebook.

Social and personalisation can be good

Keep up with conferences

What are people saying

Focus on your interests

Different perspective on a subject

Pulls up information that may be buried way down your results list

Need to search within the network itself, which means you must have an account

Use specialist search tools – follow Phil Bradley on Slidesharehttp://www.slideshare.net/philbradley

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Need to break out of the social/filter bubble?

Sign out of accounts, manage or switch off your search history, clear cookies

Use Chrome Incognito (but still knows your location)

Try a search engine that does not track, for example DuckDuckGo.com

Learn how to use the Google search options and features

Personalisation and the use of social connections in search is not a bad thing – learn how and when to use it to advantage

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Resistance is futile, it’s here already. Embrace it - search is about people and sharing

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TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/