samsung case study

Samsung Genoa Touch Campaign Samsung Genoa Touch Campaign

Samsung wanted to showcase new Touch Screen technology

in a unique manner on campus.

Samsung wanted to showcase new Touch Screen technology

in a unique manner on campus.

Hot Activations3 National

Campuses3across

The use of roaming “flash "mobs and Promotions on campus

The use of roaming “flash "mobs and Promotions on campus

Kissing & Hugging Flash Mobs ( Power of touch)

Kissing & Hugging Flash Mobs ( Power of touch)

Who would say “No” to a personal massage?

Who would say “No” to a personal massage?

Or how about “No” to being fed

by delicious babes?

Or “No” to receiving a hot, sultry kiss?

Hot Activations3

National Campuses3

across

Male students across South Africa smelled

great and were spoilt by our gorgeous female

diva’s

Male students across South Africa smelled

great and were spoilt by our gorgeous female

diva’s

CAMPAIGN REACHCAMPAIGN REACH

150,0

00+

150,0

00+

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