sales challenger over mckinsey sales funnel
Post on 21-Jan-2015
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Customers are coming to the table with more information than ever before and this changes everything for Marketing. How will you respond? The Sales Challenger is a great start.
TRANSCRIPT
- 1. Marketing Leadership Forum The Sales Challenger By Matthew Dixon and Brent Adamson June 2014
- 2. TheWayWe ShopHas Changed
- 3. Customer BuyingDecisionTimeline
- 4. I Met A Challenger
- 5. Its Not What You SellIts HowYou Sell It
- 6. Challenger Marketing Teach. Tailor. Take Control.
- 7. SalesDisruption
- 8. Oldvs. New
- 9. Oldvs. New
- 10. Thought Leadershipvs. Insight?
- 11. CatalyseAction
- 12. Marketing
- 13. www.nataliebruins.com Thankyou
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