digital sales and marketing funnel
DESCRIPTION
Sales and marketing alignment continues to be a challenge for many B2B marketer. Marketers have more data, analytics and other technologies than ever before. There is nothing linear about marketing anymore, but looking at the sales & marketing funnel, you find opportunities to influence the customer lifecyle like never before. This slide shows one way of doing this.TRANSCRIPT
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
B2B Sales & Marketing Funnel
Conversions
Leads
Opportunities
Wins
Retain and Grow
Drives Traffic to sas.com
Traffic
Source: Paid Media*, Owned/Earned Media**, Search, Events
Content Marketing
*Paid media includes ads, syndication, Google**Owned/earned includes social, PR, online publishing, SEO
Lead Scoring
Feedback Loop & Lead Lifecycle Mgmt
Pipeline Review
Win/Loss Analysis
Customer Marketing
Lead Nurturing
Lead to Sales Opportunity Analysis
Website/SEO Analysis
Compiled by @willwaughRead more on B2B marketing at Customer Analytics blog.