the rise of video across the marketing and sales funnel in ......marketing and sales funnel in 2019...

TwentyThree™ – The Video Marketing Platform

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The Rise of Video Across the Marketing and Sales Funnel in 2019

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“The branding and stickiness value of video means that every viewer is worth (in the marketing sense) 10X more than a reader of text content (maybe more).”

Rand Fiskin



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A Brief History of Visual Sharing on the Internet

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On average, there are 1,000,000,000 mobile video views per day

2018

+10 billion available images

Facebook gets +8 Billion average daily video views

3 billion Snapchats are created every day

Sources: https://www.brandwatch.com/blog/39-youtube-stats/ https://sproutsocial.com/insights/facebook-stats-for-marketers/ https://en.wikipedia.org/wiki/Google_Images https://www.omnicoreagency.com/snapchat-statistics/

https://www.brandwatch.com/blog/39-youtube-stats/

https://sproutsocial.com/insights/facebook-stats-for-marketers/

https://en.wikipedia.org/wiki/Google_Images

https://www.omnicoreagency.com/snapchat-statistics/


#komfosummit #evolutionofvideo twentythree.netCopenhagen, Denmark

Youtube

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#komfosummit #evolutionofvideo twentythree.netCopenhagen, Denmark

Youtube

Mobile appsVideo site section Blogs & Embeds

FacebookTwitter

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The Advantages of Visual Sharing

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80%-Cisco

How much of global internet traffic will video make up by 2019?



1,800,000x-Forrester

If a picture is worth 1,000 words, how many words is a video worth?



Videos are processed by the brain 60,000 times faster than text.

Sources: https://www.entrepreneur.com/article/245003

https://www.entrepreneur.com/article/245003



8 secondsThe attention span of the average consumer.

Sources: Microsoft


twentythree.netDallas #Videomw18

Website

~ 4:59 mins

67%

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How much of my video do people watch in 2018?

Even when a video is played, the experience context matters. Owned media is up to 50x better at driving engagement.

Youtube

~ 01:14 mins

23%

Facebook

~ 0:06 mins

4%



“When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video.”

-Entrepreneur

Sources: https://www.entrepreneur.com/article/245003

https://www.entrepreneur.com/article/245003



We need to responsibly create visual content that adds value.

On average, there are 1,000,000,000 mobile video views per day

+10 billion available images

Facebook gets +8 Billion average daily video views

3 billion Snapchats are created every day



10%

0-2 mins

23%

2-5 mins

11%

5-15 mins

28%

15-45 mins

28%

45+ mins

What videos are being produced?

What videos are driving engagement?

54% 26% 9% 6% 4%

0-2 mins 2-5 mins 5-15 mins 15-45 45+

Create value for your audience!



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Marketing Use Cases

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How much of my video do people watch?

Youtube

~ 00:58 mins

Owned

~ 3:56 mins

Facebook

~ 0:20 mins

23% 14%

66%

1. Measure beyond the top of the funnel-Run shorter versions of video content to attract users and to drive them to your website where you can track their behavior.

-Keep users in your funnel by using video hubs and video landing pages on your website.

Instead of simply posting a video to Facebook, drive them to your website to learn more.

Content Marketing Week TwentyThree™ – The Video Marketing Platform 09:00

#contentmarketing #video #marketing twentythree.netCleveland, OH

Website

~ 4:59 mins

67%

22

How much of my video do people watch in 2018?

Even when a video is played, the experience context matters. Owned media is up to 50x better at driving engagement.

Youtube

~ 01:14 mins

23%

Facebook

~ 0:06 mins

4%

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79% of marketers use video for brand awareness, whether that’s on social, YouTube, or on a website, video can quickly relay your message to prospects.

TwentyThree’s State of Video Marketing Survey 2018

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However, only 38% measure videoengagement on their website.TwentyThree’s State of Video Marketing Survey 2018

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2. Start measuring engagement and conversions, instead of views or plays.

Higher conversion rates from inbound traffic generated from videos and video hub

Conversion rate on live events

45%

3x

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Completion rate on their videos that average 27.4 minutes

+1000

Leads generated from video content

63%

3. Produce (and measure) the right length of content for your audience.

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Avg. time spend on webpages increased by video engagement

“A video marketing platform makes my work much easier, especially for larger campaigns. Using a platform for Facebook I can do my work in half an hour instead of several hours.”

Casper Finn Olsen, Social Media Coordinator, fitness dk

+40 Facebook pages connected to a video marketing platform

185,5%

4. Run video across every channel, your entire website, and emails.

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5. Increase leads with video by 50%

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“Now we can actually measure and we can lead score on engagement, and we can capture the contact details from the [video] viewers, within that first month, we saw that 50% of all contacts generated came from video collectors.”

-Christian Johansen, Digital Marketing Specialist, Universal Robots

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Only 18% of marketers use video to collect leads

TwentyThree’s State of Video Marketing Survey 2018

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6. Use GIF’s or animated thumbnails to improve CTR’s and keep users on your website

Increase in click-through rate with animated thumbnails

+62%

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+4,000Contacts from Marketo directly integrated with Twentythree VMA

9:57Average video engagement minutes for identified contacts

7. Video metrics can’t be put in a silo



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Sales Use Case

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74%Average Play-Rate for personal sales videos from TwentyThree

48%

Engagement Rate and average playtime for personal sales videos from TwentyThree

Personal Sales Videos

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+4,000Contacts from Marketo directly integrated with Twentythree VMA

9:57Average video engagement minutes for identified contacts

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QuantitativeMarketing funnel

ConversionLead generation

Results-orientedData-driven business

QualitativeCommunicationStorytellingEngagementHumanRelational

VideoMarketing


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Early Access Launch 16:00

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The Video Marketing Platform

Core: Players, Video Delivery, Workflow, Analytics

§002Inbound and emailVideo landing pages, video hubs and video email to put video onto your own website and touchpoints.

003 Leadgen and DataCreate leads with your videos and track all video engagement data. Integrated with your marketing automation system.


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Add value to your visual content! Both Sales & Marketing.

Find & measure the right length/type of visual content that engages your audience

Challenge

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Todd Patton

[email protected]://www.linkedin.com/in/todd-patton/

Marketing Expert Series

The Marketing Expert Video series brings insight into the field of marketing from the world’s most tactful marketers, CEO’s, and thought-leaders.

mailto:[email protected]

https://www.linkedin.com/in/todd-patton/

the rise of video across the marketing and sales funnel in ......marketing and sales funnel in 2019...

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