analyzing your marketing funnel
DESCRIPTION
Analyze your customers to understand and the actions they took to convert to a customer. Use that data to power your marketing and bring in higher quality leads for your sales team.TRANSCRIPT
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Romancing your Customer (Analyzing your Marketing Funnel) Jennifer Yorke @jenniferyorke July 2011
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TABLE OF CONTENTS
Audit your efforts
Creating offers
Closing the deal 3
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Lead
Lead
Lead
Lead
Lead
Lead
Lead
Lead
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Going for
coffee
Dinner and
a movie
Tying the
knot
ROMANCING YOUR CUSTOMER
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First you need to audit your efforts.
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CLOSING THE LOOP
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CLOSING A LEAD
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LOOK AT MOST VISITED PAGES
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INVENTORY LANDING PAGES
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TALK TO YOUR BEST FRIEND
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Now you need to create great offers.
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Educational offers like e-books,
how-tos, tip sheets, or check-lists
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Build trust through case studies,
live demos, and whitepapers
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You won’t ever
get a ‘yes’ if
you don’t ask!
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MAKE THE DEAL ATTRACTIVE
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1 Know where you’re starting from
Think educational
Develop trust
Close the deal
3
FINAL THOUGHTS
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THANK YOU