sales challenger over mckinsey sales funnel
DESCRIPTION
Customers are coming to the table with more information than ever before and this changes everything for Marketing. How will you respond? The Sales Challenger is a great start.TRANSCRIPT
- 1. Marketing Leadership Forum The Sales Challenger By Matthew Dixon and Brent Adamson June 2014
- 2. TheWayWe ShopHas Changed
- 3. Customer BuyingDecisionTimeline
- 4. I Met A Challenger
- 5. Its Not What You SellIts HowYou Sell It
- 6. Challenger Marketing Teach. Tailor. Take Control.
- 7. SalesDisruption
- 8. Oldvs. New
- 9. Oldvs. New
- 10. Thought Leadershipvs. Insight?
- 11. CatalyseAction
- 12. Marketing
- 13. www.nataliebruins.com Thankyou