rfid technology: a big change in operations for the matranga jewellery stores in italy

Paola Visentin, Global Communication

RFID technology: a big change in operations for the Matranga

jewellery stores in Italy

Jewellery brand since 1896

2 stores in Sicily, each 500 sq/m

Turnover: 5 mln/€

1° Rolex Reseller in South Italy

Who: Matranga

to reduce the inventory time

anti-theft tool

sales support

What: looking for…

…the technology answer: RFID

…from the arrival in the warehouse

Since July 2011 each Matranga’s piece has an RFID tag,

attached at its arrival in the warehouse (safe)

12k jewellery pieces (watches, rings, necklaces, bracelets etc.)

and wedding gifts

In-store inventory

In-store inventory

«fixed» inventory, anti-theft and sales support

«fixed» inventory… RFID customized architecture hidden under the table identifies 30

jewellery pieces placed on a tray

…anti-theft and sales support

The «RFID tables»

reports when a

jewellery piece is

NOT read, meaning

it’s stolen,

and gives all info

related to the specific

item during the sale

Inventory in the warehouse

Inventory in the warehouse

RFID challenge: the metal

RFID challenge: the metal…

…overcame by tests and ideal RFID architecture

Special RFID tags and antennas,

projected and created according

to performance and design

needs

Benefits & outcome: inventory

every 3 months, taking 24 man/hour

Weekly,taking 1 man/hour

-96%!

…last, but not least

The mobile identification enables an easier and quicker research (in store or warehouse) of a specific piece, e.f. by price or brand: when found, the mobile computer sounds an alarm

Real-time and reliable sell-out data: - Matranga can process 75% of the watches order before the customers confirm it; - Sales forecast now more reliable and accurate, based on sold volume in the past 3 years

RFID: the technology ally…

Key RFID components: mobile computer and tag

…thanks to the RFID Value Chain

«I’ve calculated a ROI of Jewel-ID at less than one year, with reduction of inefficiencies in the store management, such as theft and unsold jewellery pieces in the stock»

Special thanks to Mr. Giuseppe Serafini

Paola Visentin

www.rf-id.it