rezstream webinar: measuring internet marketing performance
Post on 13-Apr-2017
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HOW TO MEASURE YOUR INTERNET MARKETING
PERFORMANCE
Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ABOUT ME
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Digital Marketing Manager• 6+ years at RezStream • California born, Illinois raised
and Colorado transplant • Recently went roller skating for
a friend’s birthday
www.rezstream.com
SUMMARY www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Key Metrics • Tracking Platform • Recommended Reports
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
50%
15%
15%
5%
15%
Organic Referral Pay Per ClickEmail Direct
IDEAL REVENUE BREAKDOWN
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #1
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Sessions – Total visits to a website
• % New Sessions – New site visitors• Goal: 70% or higher
• Bounce rate – The percentage of people that leave a site without visiting any other pages• Goal: 30% to 40%, anything lower
KEY METRICS (VISITOR)
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Conversions – When a user takes a desired action, i.e. online booking or form submission
• Conversion rate - Percentage of visitors to your site who take a specific action• Goal: 1.50% or higher
• Desktop: 1.8%, Tablet: 1.37% and Mobile: 0.61%
• Revenue - Total revenue from online bookings
KEY METRICS (ECOMMERCE)
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #2
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
Year Over Year vs. Previous Period
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Admin Account settings Check “Anonymously with Google and others”
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #3
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Revenue Revenue By Unit• Revenue By Channel • Sales By Channel (excluding changes)• Sales Gift Certificates
BOOKING ENGINE
CONCLUSION
Website: www.RezStream.com Email: Liz.Day@RezStream.com Toll Free: 866.278.9354
Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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