rethink conf part 1
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7/29/2019 Rethink Conf PART 1
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Rethink ConfRethink Conf
Date: 03/21/2013
Analysis of the session 'Rethink Conf' created with Tweet Category
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Session Rethink Conf
Introduction: Twitter analytics report of #rethinkconf, a semiannual conference focusing on strategic business usage of social media. Tweets have been divided into
categories for each speaker.
Statistics
Potential impact
Potential reach
Categories
Category Total
tweets
% Original
Tweets
RT Users
Pictures 164 19 97 67 65
Links 134 15 72 62 57
Jon Lombardo 88 10 57 31 37
Scott Monty 86 10 52 34 37
Replies 84 9 84 0 41
Adam Ostrow 71 8 38 33 42
Gemma Craven 66 7 42 24 30
Ric Dragon 64 7 34 30 41
Rest of categories 129 15 91 38 81
Charts
num.
tweets
time
2
05:1021 mar
1
06:37
2
08:05
78
09:32
144
10:59
165
12:26
143
13:53
215
15:21
135
16:48
num.
users
num.
followers
7
0-50
9
50-100
14
100-150
9
150-200
9
200-250
8
250-300
10
300-400
13
400-500
19
500-750
15
750-1000
13
1000-1500
31
1500-5000
4
5000-10000
7
>10000
num.
tweets
per user
num. users
851
212
153
104
55
32>5
Most Active Users
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
Analysis of the session 'Rethink Conf' created with Tweet Category
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Pictures
Links
Pictures
Links
Pictures
Links
Pictures
Replies
Pictures
Links
Charts
Category Total
tweets
% Original
Tweets
RT Users Impressions Potential Reach Tweets/
User
Followers/
User
Pictures 164 19 97 67 65 668.713 307.977 2,5 4.738Links 134 15 72 62 57 325.730 135.115 2,4 2.370
Jon Lombardo 88 10 57 31 37 218.853 88.260 2,4 2.385
Scott Monty 86 10 52 34 37 195.091 66.998 2,3 1.810
Replies 84 9 84 0 41 144.033 47.111 2,0 1.149
Adam Ostrow 71 8 38 33 42 195.920 106.568 1,7 2.537
Gemma Craven 66 7 42 24 30 174.174 73.419 2,2 2.447
Ric Dragon 64 7 34 30 41 146.639 89.209 1,6 2.175
Callan Green 48 5 37 11 25 109.556 45.684 1,9 1.827
Others 40 5 29 11 25 94.617 59.820 1,6 2.392
Positive 37 4 21 16 27 69.025 36.087 1,4 1.336
Checkins 4 0 4 0 4 14.000 14.000 1,0 3.500
Analysis of the session 'Rethink Conf' created with Tweet Category
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5/9Analysis of the session 'Rethink Conf' created with Tweet Category
@gemsieGemma Craven
If you have a good product, don't be afraid in social. Let go of your fear
@ScottMonty #rethinkford #rethinkconf
Cat.: Scott Monty @gemsieGemma Craven
We need to think like consumers not marketers & then speak like
consumers @ScottMonty #rethinkconf
Cat.: Scott Monty
@HenrietteSveenHenriette Sveen
Great presentation and great talking to you @RicDragon Your strategy
thoughts are very helpful, will definitely read your book!#rethinkconf
Cat.: Ric Dragon @AstridVUAstrid Valen-Utvik
#rethinkconf Do it! Measure it! Improve it! And remember; fail fast and
do new things! Excellent @RicDragon!
Cat.: Ric Dragon
@linstafneLin Stafne-Pfisterer
#rethinkconf would have loved to be there! Thanks for tweets and
inspiration!
Cat.: Positive @janbarstadjanbarstad
Interessert i digital markedsfring, nytenking og sosialemedier? Flg
#rethinkconf i dag.
Cat.: Positive
@MPeltokangasMaria Peltokangas
#rethinkconf Getting a lot of ideas from @jonlombardo : Stump the
science and #piday by @generalelectric
Cat.: Jon Lombardo @arntNORArnt Eriksen
"Traditional advertising is like beating somebody over the head with a
stick". @JonLombardo at #rethinkconf
Cat.: Jon Lombardo
@knuthelgeKnut Helge Risheim
Live and real-time are key parts of content strategy. Jon Lombardo
#rethinkconf
Cat.: Jon Lombardo @jkfotoJon Kristian H
The social agency for the future is allways learning. #rethinkconf
Cat.: Gemma Craven
@DigitalHenrik
Henrik Alfheim
Mobile is a channel. Mobility is a behavior @gemsie #rethinkconf
Cat.: Gemma Craven @holmhelgesen
Thomas Holm Helgesen
.@takink: Marketing is a utility, not a tool make more noise.
#rethinkconf #Marketing
Cat.: Gemma Craven
@takinkTakin Kroop
Marketing is a utility, not a tool make more noise. #rethinkconf
Cat.: Gemma Craven @AstridVUAstrid Valen-Utvik
Why Sony Electronics are on Pinterest; People spend lots of time
there, its incredible viral (pins and repins) @CallanPaola #rethinkconf
Cat.: Callan Green
@PaulRakovPaul Rakov
Indeed! RT @ricdragon: Speak to brand values, not products@adamostrow #rethinkconf
Cat.: Adam Ostrow @gemsieGemma Craven
.@adamostrow showed #mashable as a future-proofed publisher.Helping brands stand for more than their products via content
#rethinkconf
Cat.: Adam Ostrow
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7/29/2019 Rethink Conf PART 1
6/9Analysis of the session 'Rethink Conf' created with Tweet Category
@geirsnGeir S. Nodland
#rethinkconf Cool new term for me from @adamostrow "realtime
marketing" perfect for #SoMe best eksample the oreo superbowl ad.
Cat.: Adam Ostrow @KnutEspenBryhnKnutEspenBryhn
Sponsored stories in the News Feed perform multiple times better than
right side placed ads on Facebook #adamostrow #rethinkconf
Cat.: Adam Ostrow
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Glossary
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8/9Analysis of the session 'Rethink Conf' created with Tweet Category
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.
Statistics
Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a
breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations
(tweets as part of a conversation between several users), check-ins and photos.
- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.
- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the
hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is
calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.
Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be
200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be
150 which would make a total of 350 impressions of the session.
- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the
hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the
previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150
followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not
everyone may have seen the hashtag and users can have other users in common.
- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated
by dividing the number of tweets between the number of users who have participated. RTs included.
- Average followers per user: the average number of followers that users of the session have. This figure indicates how
influential are the participants in our session. Given that the average number of followers that a Twitter user has is about
250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of
followers by the number of users who have participated.
- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.
'Tweets' are the ones containing only text.
ChaRTs
There are different types of graphs in the report Tweet Category:
Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet
and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most
or the least.
Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the
total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the
graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the
right, the higher influence of your users.
User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the
horizontal one the number of users who have participated.
Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories:
This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that
although a category may have a greater number of tweets that another one, it could have a minor number of impressions
(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and
number of RTs.
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ChaRTs:
Impact by category: This graph shows which category has the highest number of impressions and therefore the highest
impact.
Tweets by category Chart: This chart shows which category has the highest number of total tweets.
Users by category Chart: This chart shows which category has the highest number of users.
Table of categories:
This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the
session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is
worth taking a second to consider this table as very interesting conclusions can be obtained from it.
Page 3: User Rankings
Tweet Category offers different kinds of user rankings:
Most active users: the ones who tweeted the most using the hashtag. RTs included.
Most popular users: the ones who have the highest number of followers in the session.
Users with the highest impact: the ones who generated the highest number of impressions.
Most participative users: the ones who participated in more categories.
Most retweeter users: the ones who sent the highest number of RTs.
Most original users: the ones who sent the highest number of original tweets (No RTs).
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