reputation management for lodging maine innkeepers association part 2

Reputation Management- Monitoring

Scott Thomas - AboutTheInn.com -2-

Finding out what is being said● Search the web● Monitor reviews ● Search for blogs● Search social media● Free tools to automate search● Non-free tools

Search the Web

If you have accounts (such as gmail or a Google login), be sure you are logged out (or use private browsing, if your browser supports it), to get “generic” results

Search:– Your business name– Names of primary owners/employees– Social media usernames– Your web address(es)

Search for blogsIn addition to blogs appearing in conventional search results, you can also perform a blog-specific search

– Google Blog Search– Technorati– Other blog search engines

Monitor ReviewsIn addition to viewing your TripAdvisor page, you can sign up to be notified by email of new postings.

Free Tools to Automate the Search➢ Search the Web➢ Search for Blogs➢ Search Social Media➢ ... and more.

Basics: - Enter search terms - Set delivery method (email/RSS) - Schedule delivery frequency

Automating the Search – Web & Blogs

Alerts provide automated notifications when there are new search results

–Yahoo Alerts–Google Alerts

Automating the SearchYahoo Alerts: alerts.yahoo.com

Automating the SearchYahoo Alerts: alerts.yahoo.com

Automating the SearchGoogle Alerts: google.com/alerts

Automating the SearchGoogle Alerts: google.com/alerts

Automating the SearchGoogle Alerts: Results by RSS Feed

Automating the SearchGoogle Alerts: Results by RSS Feed

Automating the Search - SocialSocial Media mentions

– Hyperalerts.no (Facebook)– TweetBeep.com (Twitter)– SocialMention.com– WhosTalkin.com

Automating the SearchTweetBeep.com

Automating the SearchSocialMention

Automating the SearchSocialMention

Automating the SearchWhosTalkin.com

Automating the SearchWhosTalkin.com

Viewing the Results- Email- RSS Reader- Custom dashboard

Viewing the ResultsCreate a Dashboard

– www.google.com/ig

Non-Free Tools

- HootSuite - $0 - $5.99 per month- Trackur - $18 – $377 per month- Reputation.com for business - $99 per month or more- RavenTools - $99 per month

Non-Free Tools- BrandsEye - $199 - $2,000+ per month- ReviewPro - Request quote- Cymphony Maestro - Request quote- Sentiment Metrics - Request quote- Cision - Request quote

Summary

- Use free tools to monitor - your brand on the web - TripAdvisor reviews - blogs and social media- Use pay tools to incorporate analytics or to

get more information than free tools can provide