reputation management for lodging maine innkeepers association part 1

Reputation

Management

©Forfeng Designs 2012

Registering your name/business name on social media accounts.

If someone registers as you, they could quickly ruin your business.

Think about at least grabbing the names on major ones.


75% of online travel

buyers checking at

least three reviews

sites before

booking online©Forfeng Designs 2012

A negative review or

comment on the

Twitter, Facebook or

Youtube Web sites

can lose companies

as many as 30

customers

(Convergys Corp)©Forfeng Designs 2012

Reputation

Management is not

just about online, it’s about offline too


Lovely romantic photos of guests enjoying themselves at your inn


Slight problem, not that person’s significant other


Slight problem, not that person’s spouse


What is

your local

chamber

saying

about you?©Forfeng Designs 2012

What are

your

employees

saying

about you?©Forfeng Designs 2012

Twitter©Forfeng Designs 2012

Yelp


Note: The reviews (filtered) are not factored into the business's overall star rating.


35% of social media users

changed their hotel after browsing

a social platform (source: World Travel Market, November

2010, reported by Tnooz)

75% of customers now cite reviews

as being influential when booking

and making travel plans


Trip

advisor


More then ½ of negative

online reviews either mention

or are prompted by issues

with a lodging properties

deposit and/or cancellation

policies.©Forfeng Designs 2012

&

Don’t

Feed

the

Trolls

Know when to stop engaging

and back away


reputation management for lodging maine innkeepers association part 1

Business

slight problem