reputation management for lodging maine innkeepers association part 2
DESCRIPTION
Reputation Management seminar for the Maine Innkeepers Association, in conjunction with Scott Thomas from the Brewster Brewster House B&B.. Part 2. Put together by Scott Thomas and published with permissionTRANSCRIPT
Reputation Management- Monitoring
Scott Thomas - AboutTheInn.com -2-
Finding out what is being said● Search the web● Monitor reviews ● Search for blogs● Search social media● Free tools to automate search● Non-free tools
Search the Web
If you have accounts (such as gmail or a Google login), be sure you are logged out (or use private browsing, if your browser supports it), to get “generic” results
Search:– Your business name– Names of primary owners/employees– Social media usernames– Your web address(es)
Search for blogsIn addition to blogs appearing in conventional search results, you can also perform a blog-specific search
– Google Blog Search– Technorati– Other blog search engines
Monitor ReviewsIn addition to viewing your TripAdvisor page, you can sign up to be notified by email of new postings.
Free Tools to Automate the Search➢ Search the Web➢ Search for Blogs➢ Search Social Media➢ ... and more.
Basics: - Enter search terms - Set delivery method (email/RSS) - Schedule delivery frequency
Automating the Search – Web & Blogs
Alerts provide automated notifications when there are new search results
–Yahoo Alerts–Google Alerts
Automating the SearchYahoo Alerts: alerts.yahoo.com
Automating the SearchGoogle Alerts: google.com/alerts
Automating the SearchGoogle Alerts: Results by RSS Feed
Automating the SearchGoogle Alerts: Results by RSS Feed
Automating the Search - SocialSocial Media mentions
– Hyperalerts.no (Facebook)– TweetBeep.com (Twitter)– SocialMention.com– WhosTalkin.com
Automating the SearchSocialMention
Automating the SearchWhosTalkin.com
Automating the SearchWhosTalkin.com
Viewing the Results- Email- RSS Reader- Custom dashboard
Viewing the ResultsCreate a Dashboard
– www.google.com/ig
Non-Free Tools
- HootSuite - $0 - $5.99 per month- Trackur - $18 – $377 per month- Reputation.com for business - $99 per month or more- RavenTools - $99 per month
Non-Free Tools- BrandsEye - $199 - $2,000+ per month- ReviewPro - Request quote- Cymphony Maestro - Request quote- Sentiment Metrics - Request quote- Cision - Request quote
Summary
- Use free tools to monitor - your brand on the web - TripAdvisor reviews - blogs and social media- Use pay tools to incorporate analytics or to
get more information than free tools can provide