redefining online media and content marketing. everyone knows print media is dying print is dying

Redefining Online Media and Content Marketing

Everyone knows Print Media is dying

Print is Dying

Everyone knows Print Media is dyingOnline is better?

Publishers rely on

Newsfeed Algorithms5%-10% Reach Rate

We Found the SecretReaching 100% - 1000% of our Fans

We are online media driven by data technology

BessUp Fans: 28,000Feed: 1.5k Likes, 234k reach

OpenSnap Fans: 1,140,000Feed: 1.5k Likes, 234k reach

40x larger user baseSame level of engagement and exposure

Viral News, Trending News, Engaging Stories Auto-Spotting, from Social API, Searching Engine, Machine Algorithm

Content Creation, Title Generation System

Data Analysis regarding seed views, viral views, Machine Learning and optimize contents for different target groups

Before publishing, editors can have best guess of how many views and how viral it could be for particular groups

Cat LoversFacebook : 21kReaders: 100k

Cooking

Dessert LoversFacebook: 28kReaders: 300k

GirlsFacebook: 36kReaders: 250k

Entertainment

Tech

“Long Tail” Building different interest groups in short time

MothersFacebook: 10kReaders: 50k

MenFacebook: 7kReaders: 30k

100,000+ Total Fans

2 months in HK with 2 editors using our own systems

600,000+ Monthly

Unique Visitors

Google Adsense: Tremendous growth in Hong Kong

Open Rice: BessUp readers are highly engaged and actively share

Someone spot us

New Media Group: That could be the next generation of Media

Our Philosophy

BessUp resonates with selected audiences, avoid everything to everyone

Our technology focus on how to make a message spread rather than sourcing the message

Viral starts from small group of people and shared among small groups

We are powerful than what you think

Girls Men Dessert Lovers

Cat Lovers

Dog Lovers

Tech Lovers Mami Pop

Lovers

- Data and AI technology- Preferences and Behaviors- Different language, writing style- Customized for different groups- Continuous brain washing

- Seed the messages, inception- Messages penetrates effectively - Readers read it without ever even noticing and they share it- Viral starts from a small group of people

Powerfulwe can create news, trends and

even affect individual minds

Long Tail strategy, representing whole population

Native Ad creates User EngagementKey for Content Marketing and Viral Marketing

Proven of Revenue Model: Advertisement as Content

REVENUE:

2011: $4,127,9352012: $20,333,5602013: $64,095,2072014: $120,000,000

Funding:

2008: $3.5M / Series A2010: $8.0M / Series B2012: $15.5M / Series C2013: $19.3M / Series D2014: $50.0M / Series E (Value: $850M)

2015: $200.0M / PE

Content Marketing will be a $300 billion industry in 2019

-Set to become a US$313 Billion industry in 2019-According to PQ Media’s Global Content Marketing Forecast 2015-19

Competitors: Media / Ads

BessUpMedia Advertising

BessUp is a tech company that takes the best from media and advertising. Competition come from firms taking exact same model.

Where we head?Target of 2016 1Q:

- Established 9 Interest Communities- Covered more than 1 Million monthly unique readers in HK- Expanding into Taiwan- Covered more than 1 Million monthly unique readers in TW

Raising Seed round in 2016 2Q:

- Set up Video Team- Expanding into South East Asia (Thailand, Indonesia, Malaysia)

Ryan CheungCEO & Co-Founder

+852 91065170Ryan@bessup.com