print media vs electronic media
TRANSCRIPT
-
8/8/2019 Print Media vs Electronic Media
1/21
WHY PRINT?
-
8/8/2019 Print Media vs Electronic Media
2/21
IntroductioIntro uct onn
Newspaper
Television
-
8/8/2019 Print Media vs Electronic Media
3/21
-
8/8/2019 Print Media vs Electronic Media
4/21
Famous English and urduFamous English and urdu
newspapers of Pakistannewspapers of Pakistan
Urdu newspapers English newspapers
Daily Jang(since 1937) Dawn(since 1947)
Daily Express(since 1998) Daily times(since 2002)
Daily Nawa-i-waqt(since
1940)
The news international(since
1991)
Daily khabrain(since 1992) The nation(since 1986)
Daily Pakistan(since 1990) Business recorder(since 1965)
-
8/8/2019 Print Media vs Electronic Media
5/21
-
8/8/2019 Print Media vs Electronic Media
6/21
-
8/8/2019 Print Media vs Electronic Media
7/21
Cost calculation in print andCost calculation in print and
electronic mediaelectronic media
Print media Electronic media
CPM=cost of Adspace/circulation*1000
Cpp or CPRP=cost ofCommercial Time/Programrating
-
8/8/2019 Print Media vs Electronic Media
8/21
-
8/8/2019 Print Media vs Electronic Media
9/21
Efficiency of TvFragmentation of Tv
Reasons for decline inReasons for decline in
Print media`s share:Print media`s share:
-
8/8/2019 Print Media vs Electronic Media
10/21
Anum ShamimAnum Shamim
-
8/8/2019 Print Media vs Electronic Media
11/21
Print media Vs electronicPrint media Vs electronic
MediaMedia
Print media Electronic media
Unlimited ad exposure Limited ad exposure
Habit Sound, sight and motion
High geographical selectivityLow geographical selectivity
High switching cost Low switching cost
More convenient Less convenient
-
8/8/2019 Print Media vs Electronic Media
12/21
Nosheen PervezNosheen Pervez
-
8/8/2019 Print Media vs Electronic Media
13/21
I i f
-
8/8/2019 Print Media vs Electronic Media
14/21
Intensity ofIntensity of
competitioncompetition
Newspaper Television
Only few famous
newspaper Co.s
More than 100 tv
channels
Less competition High competition
-
8/8/2019 Print Media vs Electronic Media
15/21
Decision makingDecision making
Newspaper Television
Large chain ofmanagement
Small chain ofmanagement
Methodical decisionmaking
Decisions based on 4-5managers.
More effective
decisions
Managers should be
same in all decisions
-
8/8/2019 Print Media vs Electronic Media
16/21
Performance analysisPerformance analysis
Newspaper Television
Based on annual auditmeasurements.
Based on regularaudience
measurement
No urgency to makechanges
There is urgency tomake changes,showsare tied to ratings
-
8/8/2019 Print Media vs Electronic Media
17/21
Syeda Saba ZaidiSyeda Saba Zaidi
-
8/8/2019 Print Media vs Electronic Media
18/21
-
8/8/2019 Print Media vs Electronic Media
19/21
Determining whats newDetermining whats new
Newspaper Television
Offers depth Offers speed
Engages thereaders
Viewers getdistracted easily
Emedia is notdeep or thorough
Print media isuninteresting
-
8/8/2019 Print Media vs Electronic Media
20/21
Business modelBusiness model
Newspaper Television
Variable cost fixed cost
flexible Inflexible
-
8/8/2019 Print Media vs Electronic Media
21/21
ConclusionConclusion
Ads in print media retain moreattention
Print media is less disruptive
Print media is more informative