print vs electronic

Project Report

On

COMPARATIVE STUDY BETWEEN PRINT

MEDIA & ELECTRONIC MEDIA

In partial fulfillment for the award of the degree of

POST GRADUATION DEPLOMA IN MANAGEMENT

SUBMITTED TO

Internal guide:

Associates professor:

Kuldeep kaul

(IMS NOIDA)

:-SUBMITTED BY:-

Zubair Alam

(PGD:130104)

Table of Contents

Sr. No. TitlePage

No’s

1. Declaration

2. Company Certificate

3. Acknowledgement

4. Executive Summary

5. Introduction

6. Mission & Values

7. Need For study

8. Literature Review

9. Objectives

10. Research Methodology

11. Data Analysis

12 Swot Analysis

13 Finding & Suggestions

14. Conclusion

15. Bibliography

16. Annexture

DECLARATION

I will take pleasure in declaring that the project work that is undertaken by me is

an original and authentic work done by me. This project is being submitted for

partial fulfillment for award of degree of Post Graduate Diploma in

Management from INSTITUTE OF MANAGEMENT STUDYES, NOIDA.

The content of this report is based on the information collected by me during

my tenure at ZEE MEDIA. at FC-19, Sector-16A Film City, Nodia.

FACULTY GUIDE Zubair Alam

Prof: Kuldeep kaul Roll No:130104

Pgdm 2 yr(2013-2015)

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide Mr. Rakesh Tiwari at Sales in Zee Media - Purviya at Patna, who has been guiding force to my report on “Comparative Study Between Print Media & Electronic Media”.

I would also like to thank to all of my friends and colleagues for their support and encouragement in finding out material for this project report, without their thankless support and efforts, making this report would have been impossible for me.

I am also thankful toProf KULDEEP KAUL, (IMS- Institute Of Management Studies , Noida) for providing me the required facilities in the Department.

EXECUTIVE SUMMARY

In partial fulfillment of the requirement of Post-Graduate Diploma in Management, a summer internship project has been undertaken titled ‘Market Research on Print Media Vs Electronic Media in respect to Zee Purviya’.

As an intern with Zee Media Corporation Limited, the work assigned consisted of analyzing T.V advertising pie of Zee Purviya and conducting a market research on the given topic. Zee Media Corporation Limited is a media and entertainment company and subsidiary of Essel Group. It was founded in the year 2006. ZMCL was formerly known as Zee News Limited. It is the largest news network in India. The mission of ZMCL is to ‘Engage, Inform, Empower’ and vision is ‘Faith in innovative and organized growth’. The turnover of ZMCL is 296.52 Crores and share price is Rs. 18.25 per share. The CEO of ZMCL is Mr. Bhaskar Das. This project helps the media industry to know about untapped market and grow T.V advertising pie of Zee Purviya. It enables the media industry to understand the preference pattern of consumers. That is, whether they like to advertise via. Print media or, Electronic media.

The project on “T.V advertising pie of Zee Purviya and market research on print media Vs Electronic media” is self sufficient to explain about T.V advertising pie of Zee Purviya as well as provides deep insight on consumer preference. This project report will work as a guide to the media industry as it

specifically answers the choice of consumers among print media and electronic media.

To understand the pattern of consumer preference among print media and electronic media, two types of research were conducted, namely, Exploratory research and Descriptive research. Exploratory research enabled us to know the variables, that is, independent variable, dependent variable and moderating variable and provided us with different parameters required for further research. Research paper which are already published, surveys and extracts from articles are taken to form literature review. This literature review is further analyzed to form base of our study. The objective of exploratory research is to gather preliminary information that helped define problems and suggest hypothesis.

On the other hand, Descriptive research enabled us to define things. A total sample size of 100 respondents was taken to respond to a questionnaire. The questionnaire was designed in such a way so as to address the research problem. The responses obtained were further analyzed to make significant interpretations.

There were many findings of this project which led us to conclude that there is a significant relationship between age group and preference, or, choice of media like, 58% of respondents prefer to advertise on electronic medium, 42% of respondents believe that advertising on electronic media is better than advertising on print media, 33% of respondents believe that electronic media has a better response rate than print media, 68% of respondents have bought something after watching advertisement on electronic media and 71% of respondents of the age-group of 20-30 years prefer to advertise on electronic media. That is, majority of people in the age-group of 20-30 years prefer to advertise on electronic media.

INTRODUCTION

About CompanyEssel Group was founded by Mr. Subhash Chandra in the year 1976.

Essel Group is a leading business conglomerate having diverse business presence across media, entertainment, packaging, infrastructure, education, precious metals and technology sectors.

Essel Group started as a commodity and trading firm in 1976.

Essel Group offers a strong portfolio of numerous entertainment and news channels, reaching millions of viewers in India and internationally. "ZEE" is considered as one of the strongest Indian Media brands across the world.

Essel Group consists of the following companies:

Media:

1. Zee Entertainment Enterprises Limited (ZEEL) – It is one of India's leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 100000 + hours of television content.

2. Zee Media Corporation Limited (ZMCL) – It is the largest news network in India, comprising of Zee News Limited, Diligent Media Corporation and India Web Portal.

Technology:

1. Dish TV – Dishtv, India's pioneer and first Direct to Home (DTH) Entertainment Company, commercially launched in the year 2005, has brought the latest in digital technology in television viewing into the Indian Household hasbrought the latest in digital technology in television viewing into the Indian Household.

2. Siti Cable Network Limited – It is one of India's leading business houses with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education.

3. Cyquator Technologies Limited – It is a total end-to-end IT infrastructure outsourcing company involved in the business of Internet Data Center and high end managed hosting services.

Entertainment:

1. Fun Multiplex Private Limited (FMPL) – One of the premier cinema chains in India, Fun Cinemas has a Pan-India footprint covering 82 screens across 20 cities. FMPL garners about 10% of market share among top national chains despite the huge growth in the category with numerous new players.

2. Pan India Network Limited – Playwin, India's first and largest online gaming company, is in the business of providing infrastructure, data communication, marketing support and service to facilitate a secure online lottery network.

3. Pan India Paryatan Limited (PIPL) – Pan India Paryatan Limited (PIPL), belonging to the 'Essel' group of companies, owns and operates two amusement parks viz. 'EsselWorld' and 'Water Kingdom' at Mumbai. EsselWorld is the largest amusement park in the country, located on 64 acres of land off Marve beach, at Malad (outskirts of Mumbai). 'Water Kingdom', commissioned in 1998 adjacent to the Essel World, is one of the largest Theme Water Parks in Asia.

4. E-City Bioscope Entertainment Private Limited (ECBEPL) – It was formed to establish a chain of commercial complexes, housing complexes, and construction business, multiplex cinema-cum-family activity centers (FACs) across Non-Metro Towns all over India.

5. E-City Digital Cinemas Private Limited – The company was established in April 2004, and is committed to revolutionizing the Indian movie business by implementing state-of-the-art digital technology at the various independent cinema houses in this fragmented industry.

Packaging:

1. Essel Propack – Essel Propack manufactures plastic tubes, and speciality packaging in its 23 state of the art facilities located across 12 countries. With the effective implementation of GMP (Good Manufacturing Practices) and HMP (Harmonized Manufacturing Policy), Essel Propack attains industry best efficiencies at all its manufacturing units.

Infrastructure:

1. Essel Infraprojects Limited (EIL) – It is the infrastructure arm and one of the fastest growing companies of the Group with interest in Road Projects of National highways and state Highways, Urban Infrastructure with specific focus on Sports infrastructure, Commercial & Residential Complexes, Power projects In Thermal, Hydel, Solar, Wind, Transmission and distribution Projects, Water management with Specific focus on Desalination, Waste water treatment and Distribution, Solid Waste management and Special Economic Zones.

2. E-City Real Estates Private Limited - The Company behind the successful lifestyle brand Fun Republic - currently operates 4 lifestyle malls in Mumbai, Chandigarh, Lucknow and Coimbatore.

3. Siti Energy Limited (SEL) - Siti Energy Limited (SEL) is incorporated under Companies Act 1956 to implement the Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) project for various application in the Domestic, Commercial, Industrial & Automotive sectors in Indian cities.

4. E-City Property Management and Services Private Limited (EPMS) – EPMS is an E-City Venture that provides the most comprehensive and reliable property management services in India, including overall operations, marketing, consultancy, occupant management, retail leasing services and advisory services.

Education:

1. Zee Learn Limited (ZLL) – It was founded in the year 1994, is the educational division of Essel Group. Listed on National Stock Exchange (NSE) & Bombay Stock Exchange (BSE), it is one of the leading education companies in India.

Precious Metals:

1. Shirpur Gold Refinery Limited (SGRL) – It has set up a green field

precious metal refinery with installed capacity to refine 217 MT p.a. of

gold and silver respectively in Shirpur, Maharashtra.

Healthy Lifestyle and Wellness:

1. Veria – It is committed to promote health and wellness in the United States through its High Definition TV network, website and all natural product line.

Financial Services:

1. Essel Finance – Essel Finance is a diversified financial service company

engaged in transaction advisory and asset management. It focuses on alternate asset classes such as real estate, infrastructure, and specialised assets for healthcare, education, logistics and precious commodities. It aspire to build sustainable wealth and relationships for its clients, investors and stakeholders backed by solid experience, impeccable integrity and extensive research, apart from leveraging on their vast networks and market reach.

2. CAPSTAR – CAPSTAR provides capital advisory, structured transactions and research and analysis services to corporate and promoters.

Total Turnover/Gross Income of ZMCL – Rs. 296.52 Cr (FY 2012-13) Share Price of ZMCL – Rs. 13.75 (Current Share Price)

ZMCL and ZEEL have a presence in 168 countries across the globe with 700+ million viewers.

Zee Media Corporation Limited (ZMCL) consists of the following channels Zee News (National Channel), Zee Business (National Channel), Zee Sangam (Uttar Pradesh/Uttarakhand), Zee Madhya Pradesh/Chattisgarh, Zee Marudhara (TEN format channel for Rajasthan), Zee Kalinga (TEN format channel for Odisha), 24 Ghanta (West Bengal), 24 Taas (Maharastra), Zee Phh (Punjab/Haryana/Himachal Pradesh), Zee Purvaiya (TEN format Bhojpuri channel for Bihar/Jharkhand)

It consists of 50% content of Bihar/Jharkhand but, is well distributed over India. That is, well distributed in Hindi Speaking Market (HSM).

Zee Media Corporation Ltd is one of India's foremost media companies with a strong presence in the national and regional news genre.

The company was incorporated as Zee Sports Limited on August 27, 1999 and its name changed to Zee News Limited in May 27, 2004. ZNL got de-merged from Zee Telefilms Limited on March 31st 2006 as per the scheme of arrangement approved by the Hon. Bombay High Court on 17th November 2006. The company became a listed entity on January 10, 2007.The Name of the Company was further changed to Zee Media Corporation Limited with effect from 6th of July 2013.

Zee Media Corporation Ltd (ZMCL) touches the lives of millions of Indians through a clutch of national and regional news channels. Its mission is to "Engage, Inform, Empower".

In terms of news gathering, the company has the largest network of news bureaus and correspondents with a pan India presence. The company is equipped with state of the art technology in content creation, packaging and broadcasting.

Zee Media Corporation Ltd also supplies content to the international broadcasting business of Zee in USA, Europe, Africa, Middle East and Asia Pacific.

Zee Purivya was formerly known as Zee Bihar/Jharkhand.

Zee Purivya airs 50 per cent news from Bhiar/Jharkhand with the remaining news from the rest of the nation including regional stories. The differentiating factor between Zee News and Zee Purviya is that while the flagship channel focuses on news from the globe, Purviya is regional-focused with a national perspective. Since the channel is known in Bihar, the focus is on stories from Bihar.

Currently, the network is lining up the various programs and beefing up on manpower as well as distribution. The channel is available on all leading cable TV and direct to home (DTH) platforms.

MISSION AND VALUES

Mission Statement

To be the leading round the clock airtime properties provider,

delighting the viewers on one hand and providing value to the

advertisers for their time and money on the other.

To establish the company as the creator of entertainment and infotainment

products and services to feast the viewers and the advertisers. Through these

services, zee intends to become an integral part of the global market. As a

corporation, zee tries to be profitable, productive, creative, trend setting and

financially rugged with care and concern for all stake holders.

ZEE Values

Customer Focus

Our Company's strategies are driven by the needs of the customer. Our success

can be measured by the satisfaction achieved by our customer

Excellence

We accord a high premium to maintaining superlative standards

throughout our Company. We encourage our employees to come up

with smarter ideas within the fastest possible time

Integrity

We observe strict ethical standards through editorial independence

and creative expression, in order to earn the trust of our viewers and

subscribers

Growth Driven

We are committed to delivering consistent revenue and cash flow

growth in order to provide our shareholders a good return. Our

objective is to grow our people, market and businesses around the

world

MILESTONES ZEE MEDIA:

First Zee news bulletin started at 1993.

1994 it started its first morning and evening news bulletin.

1999 it became first 24 hr news channel.

It was the first pay news channel.

Its 72% revenue comes from advertising which is main source of income and as it is paid channel its 25% of revenue comes from subscription

Need For Study

The topic is market research on print media Vs electronic media in respect to Zee Purviya.

This project helps the media industry to know about untapped market and grow T.V advertising pie of Zee Purviya. It will enable the media industry to understand the preference pattern of consumers. That is, whether they like to advertise via. Print media or, Electronic media.

The project on “T.V advertising pie of Zee Purviya and market research on print media Vs Electronic media” is self sufficient to explain about T.V advertising pie of Zee Purviya as well as provides deep insight on consumer preference.

Electronic media slowly and steadily is spreading its influence on print media. We are living in a digital world and today, people are trusting electronic media to transfer valuable information.

It is true that print media is the oldest form of medium to advertise, but, with electronic media growing exponentially, the share of print media can decrease.

On one hand, print media provides content quality than, on the other hand, electronic media provides immediacy.

LITERATURE REVIEW

Following information is a combination of one research paper and an article as very less material was available on this topic.

The need for media rose from the fact that by nature, human being loves to communicate themselves.

The major forms of media used all around the world today are print media, electronic media.

The major types of print media are books, magazines, newspapers, newsletters, posters, brochures, press releases etc.

The advent of newspapers and magazines greatly helped in the communication at the local, national as well as global levels during the last two centuries. It can also be said that these acted as agents of globalization to a large extent. They also helped in anti-colonial movements across the world.

Electronic media imply to that form of media which can only be accessed by an electronic device. The largely used electronic media are radio, television and internet. Radio is no doubt the oldest of electronic media.

The mid-20th century saw the rise of television as an electronic media and it very quickly became the most fascinating all over the world. The reason for the success of television is very simple. It appeals to our visual as well as hearing senses. The visual appeal of television is perhaps unparalleled to any mass media. Till now it remains the most popular mass media.

The internet's popularity as mass media is because of the fact that it enables one to access any and many information by just click of a button. It is also a two way communication medium as it helps interacting face to face by the use of appropriate instruments and internet connection.

Thus we can say that both print and electronic media have contributed greatly in the process of mass communication. Both have their respective advantages as well as disadvantages. But to neglect or ignore one for another would not be ideal way because each form has its own significance.

A study conducted in Europe shows that people in the age group 18-24 years prefer print media more than electronic media.

83% of 18-24 year olds, believe that reading from paper is better than reading from electronic device.

78% of 18-24 year olds, said that compared to other media, print and paper is more preferable.

63% of 18-24 year olds, keep their important documents on paper.

According to a European research conducted in 2011, all generations prefer print & paper when it comes to reading.

Print media Vs Electronic mediaThere are two types of media, print and electronic. The print media informs society through newspapers, magazines, and books, whereas, Electronic media broadcasts news through radio, television, and computers. Both types of media

inform us on day-to-day basis. It is media that influences our opinions and we socialize with each other.

Print media is based on facts, even then, some still prefer nightly news on television. Hearing the stories on television is easier for society to understand. Because of visuals, the television is powerful in showing realism. Electronic media gives facial expressions to news, whereas, print media lacks this. For example, watching the candidates interact with other people on television makes us understand their thought process in a better way. The electronic media provides us with emotional impact, whereas, print media can’t provide news after every hour. Television shows an active scenario of ongoing crisis situation.

Print media is analysis oriented. The print media provides in depth coverage of a topic whereas electronic media is straight- forward and only highlights the main topics. The newspapers keep Americans informed about what is going on around them. In America today, television is the main source for acquiring knowledge of world.

Both types of media rely on advertisers for promotion of their news. To stay on air, electronic media has to keep up standards. There has to be news on current and relevant topics. The disadvantage to print media is the Anti-Trust Legislation. Once the paper is printed, it can’t be changed, that is, it requires careful evaluation.

Both types of media have kept their standards in providing people with quality information. Without the media we will be living in a dark world. Through print and electronic media, we get to know about our public representatives and how they discharge their duties.

In today’s world, we can say that television has an upper hand on print media.

Analysis of Information

From the above said information, we can conclude that electronic media is still growing when it comes to comparison between the two forms of media. However, both print media as well as electronic media have its advantages and disadvantages and none of them can be neglected for the use of other.

Even though the reasons for the decline of print media popularity are unclear, it cannot be argued that electronic media is rising. It may be rising as it replaces print media, or it may be pushing print media out of the arena.

From the literature review, we can clearly suggest that it is preferable to advertise on print media rather than on electronic media. However, only a detailed report on this topic can provide deep insight in to it.




It is difficult to state that which form of media is more relevant and better to advertise on until, unless, we have a detailed research report.

OBJECTIVE

Objective – To study T.V advertising pie of Zee Purviya and conduct market research on print media vs electronic media.

The above said objective can split up in to two parts:

1-To create awareness about Zee Purviya .

2-To analyse T.V advertising graph of Zee Purviya.

3- To compare the market of print media and electronic media.

To know the preference pattern of consumers. That is, whether they prefer print media or, electronic media for advertising.

Following are the research problems that arise after doing exploratory research:

Research Problem 1 – Is print media more preferable than electronic media?

Research Problem 2 – Is print media a better source of advertisement than electronic media?

Research Problem 3 – Can print media provide better response rate than electronic media?

RESEARCH METHODOLOGY

To understand the pattern of consumer preference among print media and electronic media.

The data used for the study had primary character to it. The primary

data was collected through questionnaire method.. The procured data

was analyzed by a simple percentage method and the results are

supported with graphs and charts

(1) Primary source:

I also prepared a small set of questionnaire for common cable and

satellite users for some important information regarding News channels

and their perception relating to them. Their individual opinion and their

expectation from news channel.

On the other hand, Descriptive research will enable us to define things. The sample size is 100 respondents and sampling technique used is random sampling. An interview schedule consisting of 10 questions was given to respondents. Their responses were then analyzed using excel.Analysis and interpretation of data was done on the basis of percentage method.Representation of the analysis is in the form of bar graph.

ANALYSIS OF T.V ADVERTISING PIE OF ZEE PURVIYA

ZEE PURVIYA/RIVAL CHANNELS

0

10

20

30

40

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70

40.03

59.07

ZEE PURVIYARIVAL

Figure 1

According to AdEX report, out of 522 advertisers, 209 are advertising on Zee Purviya, whereas, 313 are advertising on rival channels. That is, around 40.03% of advertisers in Bihar and Jharkhand prefer to advertise on Zee Purviya.

The topic is market research on print media Vs electronic media in respect to Zee Purviya.

This project helps the media industry to know about untapped market and grow T.V advertising pie of Zee Purviya. It will enable the media industry to understand the preference pattern of consumers. That is, whether they like to advertise via. Print media or, Electronic media.

The project on “T.V advertising pie of Zee Purviya and market research on print media Vs Electronic media” is self sufficient to explain about T.V advertising pie of Zee Purviya as well as provides deep insight on consumer preference.




According to Television Audience Measurement (TAM) report, Zee Purviya has 34.1% of share among 15+years viewers and has 28% of share among 25+years viewers Bihar/Jharkhand.

DATA ANALYSIS AND INTERPRETATION

Male

Female

0

10

20

30

40

50

60

70 64

36

GENDERGENDER

Figure 2

The total sample size consisted of 100 respondents, out of which 64 were males and 36 were females. That is, 64% were males and 36% were females.

Less than 20 years Between 20-30 years More than 30 years0

10

20

30

40

50

60

70

5

62

33

AGE GROUPAGE GROUP

Figure 3

Out of 100 respondents, 5% were less than 20 years of age, 62%. were in between the age group of 20-30 years and 33% were above the age of 30 years.

Majority of the respondents fall in the age group of 20-30 years. There are chances that the responses of the people may be similar to each other because of the similar age group. Their tastes and preferences may be identical to each other.

BusinessHousewife

ServiceStudent

01020304050607080

73

73

17

OCCUPATIONOCCUPATION

Figure 4

Out of 100 respondents, 73% were from service class, 17% were students, 7% were from business class and 3% were housewife.

Majority of respondents were from service class. Therefore, there is a chance that respondents may give similar responses.

Yes No0

10

20

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40

50

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70

42

58

0 0

HEARD ABOUT ZEE PurviyaHEARD ABOUT ZEE Purviya

Figure 5

Out of 100 respondents, 42% have heard about Zee Purviya whereas, 58% have not heard about Zee Purviya.

This shows that the channel is well advertised and respondents are well aware of it.

Yes No0

10

20

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40

50

60

70

42

58

ADVERTISED FOR SOMETHINGADVERTISED FOR SOMETHING

Figure 6

Out of 100 respondents, 42% have advertised for something, whereas, 58% have not advertised for anything.

This clearly shows that people prefer to advertise more and more with changing aspect of advertising on electronic medium.

Print

Electronic

0%10%20%30%40%50%60%70%80%90%

100%

4258

PREFERENCE OF ADVERTISING MEDIUMPREFERENCE OF ADVERTISING MEDIUM

Figure 7

Out of 100 respondents, 58% prefer to advertise on electronic medium whereas, 42% prefer to advertise on print.

This clearly indicates the changing pattern of people, that is, now people are shifting from print media to electronic media. We can say that, there is a decrement in the popularity of print media.

Yes

No

0%10%20%30%40%50%60%70%80%90%

100%

5446

PRICE-AN INFLUENCING FACTORPRICE-AN INFLUENCING FACTOR

Figure 8

Out of 100 respondents, 54% believe that price is an influencing factor when they advertise, whereas, 46% doesn’t think that price is any sort of influencing factor when they advertise.

This clearly shows that people prefer to invest in a medium which has more reasonable rates.

Electronic

Print

0%10%20%30%40%50%60%70%80%90%

100%

6931

Preference of Medium w.r.t PricePreference of Medium

Figure 9

Out of 100 respondents, 69% would prefer to advertise on electronic media given the price is equivalent to print media, whereas, 31% would prefer to advertise on print media despite the price being equal.

This shows that people are more interested in advertising on electronic media rather than on print media given that the price of advertising is equal on both type of advertising.

Yes

No

0

10

20

30

40

50

60

70

64

36

Help of an agencyHelp of an agency

Figure 10

Out of 100 respondents, 64% of respondents take help of an agency to advertise, whereas, 36% of respondents do not take help of any agency to advertise.

This shows that majority of people prefer to advertise with the help of an agency, whereas, some people advertise directly.

Yes

No

0102030405060708090

100

8

92

Frequency of advertisingFrequency of advertising

Figure 11

Out of 100 respondents, only 8% advertise frequently, whereas, 92% advertise rarely. This shows that majority of people do not advertise frequently

Everyday

5-6 times a week

2-4 times a week

Once a week

Never

0 10 20 30 40 50 60

Reading Newspaper

Figure 12

Out of 100 respondents, 57% read newspaper daily, 10% of respondents read newspaper 5-6 times a week, 29% of respondents read newspaper 2-4 times a week, 1% of respondents read newspaper once a week and 3% of respondents never read newspaper.

This shows that majority of people read newspaper which indicates popularity of print media.

Everyday

5-6 times a week

2-4 times a week

Once a week

Never

0 10 20 30 40 50 60 70 80 90 100

Watching Television

Figure 13

Out of 100 respondents, 93% of respondents watch television daily, 2% of respondents watch television 5-6 times a week, 4% of respondents watch television 2-4 times a day and only 1% of respondents watch television once a week.

This shows the popularity of electronic media among respondents..

49%51%

Influencing FactorYes No

Figure 14

Out of 100 respondents, 49% of respondents believe that advertisement on print media is more influencing than on electronic media, whereas, 51% of respondents believe that advertisement on electronic media is more influencing.

This shows that majority of people prefer electronic media when it comes to advertising as they believe that electronic media is more influencing than print media.

68%

32%

Influence of electronic mediaYes No

Figure 15

Out of 100 respondents, 68% of respondents have bought something after watching advertisement on electronic media, whereas, 32% of respondents have not bought anything after watching advertisement on electronic media.

This shows that electronic media has a larger influence in comparison with print media. That is, people prefer to buy something after watching advertisement on electronic media.

12%

32%

16%

29%

11%

TrustworthinessStrongly disagree Disagree Neutral Agree Strongly agree

Figure 16

Out of 100 respondents, 40% of respondents believe that print media is more trustworthy than electronic media, whereas, 16% of respondents remained neutral, 44% of respondents believe that electronic media is more trustworthy than print media.

This shows that people are more inclined towards electronic media when it comes to trustworthiness.

Strongly disagree Disagree Neutral Agree Strongly agree0

5

10

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25

30

35

40

8

34

23

28

7

Better medium of AdvertisingBetter medium of Advertising

Figure 17

Out of 100 respondents, 35% of respondents believe that advertising on print media is better than advertising on electronic media, 42% of respondents believe that advertising on electronic media is better than advertising on print media, whereas, 23% of respondents remained neutral.

This shows that majority of people believe in electronic media to be a better medium of advertisement.

Strongly disagree Disagree

NeutralAgree

Strongly agree

0

5

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35

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35

23

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3

AccessibilityAccessibility

Figure 18

Out of 100 respondents, 36% of respondents believe that print media is easily accessible than electronic media, 41% of respondents believe that electronic media is easily accessible, whereas, 23% of respondents remained neutral.

This shows that majority of people believe that electronic media is easily accessible than print media.


NeutralAgree

Strongly agree

05

10152025303540

6

29

24

37

4

Consumer SatisfactionConsumer Satisfaction

Figure 19

Out of 100 respondents, 41% of respondents believe that print media provides more consumer satisfaction than electronic media, 35% of respondents believe that electronic media provides more consumer satisfaction, whereas, 24% of respondents remained neutral.

This shows that majority of people believe that print media provides more consumer satisfaction that electronic media.


NeutralAgree

Strongly agree

05

101520253035404550

4

29

15

47

5

Response rateResponse rate

Figure 20

Out of 100 respondents, 52% of respondents believe that print media has a better response rate than electronic media, 33% of respondents believe that electronic media has a better response rate, whereas, 15% of respondents remained neutral.

This shows that majority of people find print media to have a better response rate than electronic media while advertising.

Strongly disagree Disagree Neutral Agree Strongly agree0%

10%

20%

30%

40%

50%

60%

70%

80%

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100%

4 38 18 38 2

PopularityPopularity

Figure 21

Out of 100 respondents, 40% of respondents believe that print media is more popular than electronic media, 42% of respondents believe that electronic media is more popular, whereas, 18% of respondents remained neutral.

This shows that majority of people believe that electronic media is more popular than print media.

Strongly disagreeDisagree

NeutralAgree

Strongly agree

0

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15

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25

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35

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33

8

AttractivenessAttractiveness

Figure 22

Out of 100 respondents, 41% of respondents believe that print media is more attractive when it comes to advertising than electronic media, 38% of respondents find electronic media to be more attractive, whereas, 21% of respondents remained neutral.

This indicates that print media is still an attractive choice when it comes to advertisement.


NeutralAgree

Strongly agree

0%10%20%30%40%50%60%70%80%90%

100%

522

552

16

ReachReach

Figure 23

Out of 100respondents, 68% of respondents believe that reach of print media is more than electronic media, 27% of respondents believe that reach of electronic media is more than print media, whereas, 5% of respondents remained neutral.

This shows that despite an increase in electronic media users, people still find print media to have a larger reach than electronic media.

Zee SWOT analysis

a) Strength:

I. The Zee mother brand

II. Detailed reporting (depth news of topic)

III. No biasness to political party

IV.

b) Weakness

I. Less variety in program (as chat show)

II. Not shows news only for TRP

III. Anchor keep changing & no star anchor

IV. Only try to give emphasis on serious news

c) Opportunity

I. News channels FCT (Free/fixed commercial time) is highest in

all genre. (according pitch feb.)

II. After Hindi mass entertainment and Hindi movies news

channel are no. three position on genre wise viewer ship share

d) Threats

I. News channel genre is the most competent genre

II. New channel are also launching.

FINDINGS & SUGGESTIONS

Following are the major findings of the report:

42% of respondents have heard about Zee Purviya. 58% of respondents have advertised for something. 58% of respondents prefer to advertise on electronic medium. 54% of respondents admit that price is an influencing factor

when they advertise. 69% of respondents would prefer to advertise on electronic

medium if price of electronic media is equivalent to print media.

64% of respondents take help of an agency to advertise. 8% of respondents advertise frequently. 57% of respondents read newspaper daily. 93% of respondents watch television daily. 49% of respondents believe that advertisement on print media

is more influencing than on electronic media. 68% of respondents have bought something after watching

advertisement on electronic media. 40% of respondents believe that print media is more

trustworthy than electronic media. 35% of respondents believe that advertising on print media is

better than advertising on electronic media. 36% of respondents believe that print media is easily

accessible than electronic media. 41% of respondents believe that print media provides more

consumer satisfaction than electronic media. 52% of respondents believe that print media has a better

response rate than electronic media. 40% of respondents believe that print media is more popular

than electronic media. 41% of respondents believe that print media is more

attractive when it comes to advertising than electronic media

68% of respondents believe that reach of print media is better than electronic media.

It is advisable that to attract more advertisers, managers of ZMCL must target young executives of prospective companies as majority of young people prefer to advertise on electronic media.

It is also advisable that more emphasis should be laid to increase awareness about electronic media among people.

Conclusion

From the project report, we can conclude that:

42% of respondents prefer to advertise on electronic medium.

58% of respondents believe that advertising on electronic media is better than advertising on print media.

33% of respondents believe that electronic media has a better response rate than print media.

68% of respondents have bought something after watching advertisement on electronic media

71% of respondents of the age-group of 20-30 years prefer to advertise on electronic media .

.

BIBLIOGRAPHY

Following are the different websites that were referred to, while preparing this project:

http://www.academia.edu/4619886/ Print_Media_vs._Electronic_Media

www.esselgroup.com http://printinthemix.com/Fastfacts/Show/513 https://www.customessaymeister.com/customessays/Media/10596.htm

The entire project report was prepared by the help of the content of the above websites.

https://www.customessaymeister.com/customessays/Media/10596.htm

http://printinthemix.com/Fastfacts/Show/513

http://www.esselgroup.com/

http://www.academia.edu/4619886/Print_Media_vs._Electronic_Media

http://www.academia.edu/4619886/Print_Media_vs._Electronic_Media

Annexure

QUESTIONNAIRe

1. Do you watch Television? a) Yes b) No

2. Do you read news paper?a) Yes c)No

3. Are you satisfied with Print Media? a) Yes b) No

4. Are you satisfied withElectronic Media? a) Yes b) No

5. Which news channel(s) you prefer watching? a)Zee Purviya b)others

6. Are you aware of Zee Purviya? a)Yes b)No

7. Which age group mostly watching Zee Purviya? a) Less than 20 b) 20-30 c) Above 30

8. How much gender preferred Zee Purviya? a) Male b) Female

9. Are you satisfy with Zee Purviya? a)Yes b)No

10. How many person advertise in Zee Purviya?

a)Yes b)NO

11. Do u give your advertisement regularly?

a)Yes b)No

12. Do you prefer to give advertise through agency?a)Yes b) No

13. Which media is more influencing ? a) Print b) Electronic

14. Which media is more accessible?--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

REMARKS:

Thanks for your cooperation

print vs electronic

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