redefining online media and content marketing. everyone knows print media is dying print is dying
TRANSCRIPT
Redefining Online Media and Content Marketing
Everyone knows Print Media is dying
Print is Dying
Everyone knows Print Media is dyingOnline is better?
Publishers rely on
Newsfeed Algorithms5%-10% Reach Rate
We Found the SecretReaching 100% - 1000% of our Fans
We are online media driven by data technology
BessUp Fans: 28,000Feed: 1.5k Likes, 234k reach
OpenSnap Fans: 1,140,000Feed: 1.5k Likes, 234k reach
40x larger user baseSame level of engagement and exposure
Viral News, Trending News, Engaging Stories Auto-Spotting, from Social API, Searching Engine, Machine Algorithm
Content Creation, Title Generation System
Data Analysis regarding seed views, viral views, Machine Learning and optimize contents for different target groups
Before publishing, editors can have best guess of how many views and how viral it could be for particular groups
Cat LoversFacebook : 21kReaders: 100k
Cooking
Dessert LoversFacebook: 28kReaders: 300k
GirlsFacebook: 36kReaders: 250k
Entertainment
Tech
“Long Tail” Building different interest groups in short time
MothersFacebook: 10kReaders: 50k
MenFacebook: 7kReaders: 30k
100,000+ Total Fans
2 months in HK with 2 editors using our own systems
600,000+ Monthly
Unique Visitors
Google Adsense: Tremendous growth in Hong Kong
Open Rice: BessUp readers are highly engaged and actively share
Someone spot us
New Media Group: That could be the next generation of Media
Our Philosophy
BessUp resonates with selected audiences, avoid everything to everyone
Our technology focus on how to make a message spread rather than sourcing the message
Viral starts from small group of people and shared among small groups
We are powerful than what you think
Girls Men Dessert Lovers
Cat Lovers
Dog Lovers
Tech Lovers Mami Pop
Lovers
- Data and AI technology- Preferences and Behaviors- Different language, writing style- Customized for different groups- Continuous brain washing
- Seed the messages, inception- Messages penetrates effectively - Readers read it without ever even noticing and they share it- Viral starts from a small group of people
Powerfulwe can create news, trends and
even affect individual minds
Long Tail strategy, representing whole population
Native Ad creates User EngagementKey for Content Marketing and Viral Marketing
Proven of Revenue Model: Advertisement as Content
REVENUE:
2011: $4,127,9352012: $20,333,5602013: $64,095,2072014: $120,000,000
Funding:
2008: $3.5M / Series A2010: $8.0M / Series B2012: $15.5M / Series C2013: $19.3M / Series D2014: $50.0M / Series E (Value: $850M)
2015: $200.0M / PE
Content Marketing will be a $300 billion industry in 2019
-Set to become a US$313 Billion industry in 2019-According to PQ Media’s Global Content Marketing Forecast 2015-19
Competitors: Media / Ads
BessUpMedia Advertising
BessUp is a tech company that takes the best from media and advertising. Competition come from firms taking exact same model.
Where we head?Target of 2016 1Q:
- Established 9 Interest Communities- Covered more than 1 Million monthly unique readers in HK- Expanding into Taiwan- Covered more than 1 Million monthly unique readers in TW
Raising Seed round in 2016 2Q:
- Set up Video Team- Expanding into South East Asia (Thailand, Indonesia, Malaysia)
