rahmat buzzcity mobile growth and trends indonesia

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Rahmat Harlyadi

VP of Marketing

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a super blog obsessively reviewing

local websites and technology

startup news from all over the world.

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Background

Started blogging

obsessively since

November 2008.

Review all local websites

and international tech

news.

1-3 blog post per 

day. No matter 

what.

Give exposure to local

startups so they have a

chance of surviving.

Held SparxUp Awards 2010

on November together with

SemutApi and Kompas.com

Funded by Merah Putih

Incubator in Dec 2010

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How do we contribute?

Events

Research Jobs@DailySocial

Consulting

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Mobilizing Indonesia

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HUGEA word to describe Indonesia mobile market

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*Nielsen Company Indonesia

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Mobile users increase upward

Landline users going downward

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Where are we now?

3rd

Largest Wireless Market in Asia

*Based on Frost and Sullivan Research on Mobile11

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Average SIM Cards subscribed yearly since 2007

44,000,000 +

Equal to population of ArgentinaTwice population of Srilanka

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Now we know the numbersWhat about the usage?

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Mobile Usage

Mobile Phone < Data Service

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News

Social Media

Messenger 

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1. facebook.com

2. google.com

3. detik.com

4. youtube.com

5. twitter.com

6. wapdam.com

7. yahoo.com

8. wikipedia.org

9. kaskus.us

10. 4shared.com

SocialMedia

Search

Engine

Download

TOP ACCESSED MOBILES

Source: Opera, ranked by unique

users

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 Amazing…What happened with the industry, who triggered it?

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Options on mobile handheld

Mobile industry

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Infrastructures getting better

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2020

 Various platform

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Buying power increased

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Low revenue social class

Blue Collar

*Nielsen Company Indonesia

SES C2 – SES E

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Social media driven

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2nd user in the world for Facebook 

2nd user in the world access FRIENDSTER

3rd user in the world use twitter 

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54% of the total mobile usersare in age between 20 to 29 years old

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Housewives

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What happened?

Facebook is driving smartphone adoption 

in Indonesia

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200 million active users currently 

accessing Facebook through their  mobile 

devices.

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People that use Facebook on their mobile

devices are twice as active on Facebook than

non-mobile users.

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What can we learn from it?

Phone is the most intimate & personal point of 

contact for brand to “meet” customers.

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How to talk to them?

Engagement, not promotion.

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Customized and personalized

Two way, involve the user 

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Next in Mobile

Location Based

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Anything related to your location

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Location Based

Suggestions & recommendations

Location based mobile advertising

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35Deals

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Next in Mobile

Post PC Device (Tablet PC)changing the way the mobile Internet is accessed

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Simplified PC

 As powerful as PC, as flexible as Mobile

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Mobilizing Indonesia

Thank You…

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rahmat@dailysocial.net

@harlyadie