rahmat buzzcity mobile growth and trends indonesia

7/31/2019 Rahmat BuzzCity Mobile Growth and Trends Indonesia

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Rahmat Harlyadi

VP of Marketing

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a super blog obsessively reviewing

local websites and technology

startup news from all over the world.



Background

Started blogging

obsessively since

November 2008.

Review all local websites

and international tech

news.

1-3 blog post per

day. No matter

what.

Give exposure to local

startups so they have a

chance of surviving.

Held SparxUp Awards 2010

on November together with

SemutApi and Kompas.com

Funded by Merah Putih

Incubator in Dec 2010



How do we contribute?

Events

Research Jobs@DailySocial

Consulting



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Mobilizing Indonesia

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HUGEA word to describe Indonesia mobile market

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*Nielsen Company Indonesia

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Mobile users increase upward

Landline users going downward



Where are we now?

3rd

Largest Wireless Market in Asia

*Based on Frost and Sullivan Research on Mobile11



Average SIM Cards subscribed yearly since 2007

44,000,000 +

Equal to population of ArgentinaTwice population of Srilanka



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Now we know the numbersWhat about the usage?



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Mobile Usage

Mobile Phone < Data Service



News

Social Media

Messenger

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1. facebook.com

2. google.com

3. detik.com

4. youtube.com

5. twitter.com

6. wapdam.com

7. yahoo.com

8. wikipedia.org

9. kaskus.us

10. 4shared.com

SocialMedia

Search

Engine

Download

TOP ACCESSED MOBILES

Source: Opera, ranked by unique

users



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Amazing…What happened with the industry, who triggered it?



Options on mobile handheld

Mobile industry

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Infrastructures getting better

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2020

Various platform



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Buying power increased



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Low revenue social class

Blue Collar

*Nielsen Company Indonesia

SES C2 – SES E



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Social media driven



2nd user in the world for Facebook

2nd user in the world access FRIENDSTER

3rd user in the world use twitter

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54% of the total mobile usersare in age between 20 to 29 years old

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Housewives



What happened?

Facebook is driving smartphone adoption

in Indonesia

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200 million active users currently

accessing Facebook through their mobile

devices.



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People that use Facebook on their mobile

devices are twice as active on Facebook than

non-mobile users.



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What can we learn from it?

Phone is the most intimate & personal point of

contact for brand to “meet” customers.



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How to talk to them?

Engagement, not promotion.



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Customized and personalized

Two way, involve the user



Next in Mobile

Location Based

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Anything related to your location



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Location Based

Suggestions & recommendations

Location based mobile advertising



35Deals



Next in Mobile

Post PC Device (Tablet PC)changing the way the mobile Internet is accessed

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Simplified PC

As powerful as PC, as flexible as Mobile



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Mobilizing Indonesia

Thank You…



[email protected]

@harlyadie

rahmat buzzcity mobile growth and trends indonesia

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