BUZZCITY

Mobile Internet Advertising Network

ABOUT BUZZCITY: • BuzzCity is a mobile internet advertising network offering brand owners, mobile agencies and publishers access to a global advertising platform to reach the ever connected consumer. • In Q2 2014, BuzzCity served over 83 Billion Ad impressions • BuzzCity partners with advertisers & publishers to scale and manage their campaigns & inventory taking into account fragmentation of devices / OS in each markets through its easy-to-access and robust platform supporting mobile web / apps on: feature phones, smart-phones, tablets and desktops.

• BuzzCity operates from 8 international offices, including Singapore(HQ), Bangkok, Kuala Lumpur, Mumbai, Jakarta, Cape Town, Johannesburg, Paris and London.

Singapore (HQ)

Kuala Lumpur Malaysia

Bangkok Thailand

Jakarta Indonesia

Mumbai India

Cape Town / Johannesburg South Africa

Paris France, Europe

BuzzCity Regional Offices:

London England, Europe

To Advertisers,

• Access to millions of mobile Internet users around the world.

• Inventory about 520 million unique users per month.

To Publishers, (those who build mobile sites and apps),

• The ability to accept, display advertisements and monetize mobile

inventory

• Insights to the mobile media landscape

BUZZCITY OFFERS:

North America

South America

Rest of ASIA

SEA

SUB-Saharan

Africa

Europe

Oceania

MENA

GLOBAL REACH: ADS SERVED TO MOBILE USERS

• Advertisers are increasing their focus on mobile marketing strategy to reach mobile consumers. • Brand Safe traffic on (mobile web / In-App); News & Information, Entertainment & Lifestyle, Mobile Portals and Utilities.

BUZZCITY: TOP AD MARKETS Q2 2014

All Contents Copyright BuzzCity 2013.

PUBLISHERS PARTNERSHIP:

• BuzzCity partners with over 70,000 publishers globally by serving them the matching advertising campaigns and sharing revenues. • The Publishers on BuzzCity Advertising Network are categorized into well defined publisher channel suiting their content; which in turn is matched with the advertisers requirement. • These publishers have high quality mobile web & In-app traffic from millions of mobile media consumers worldwide.

All Contents Copyright BuzzCity 2013.

BUZZCITY: CONNECTING TO THE MOBILE CONSUMER

Ads Served I nto Mobile Media; Apps / Mobile sites

PUBLISHERS

Brand Communication / Performance

campaigns

Global Reach Precise Targeting Scalability Reports / Analytics Transparency

• Mobile Sites / Apps

Deliver Targeted Ads to Mobile Consumers

ADVERTISERS Brands / Agencies

Audiences

FOR ADVERTISERS AND AD AGENCIES

• Features of Buzzcity Platform: www.buzzcity.com Self – serve / DIY Platform Easy to set campaign Targeting : Advanced features & tools

Campaign Management : Total control to optimize

and/or edit campaign anytime Reporting & Analytic

Key global insights on mobile internet media & consumers

planner.buzzcity.com

• Global & complete overview of available inventories in each region, including audience reach, device, platform / OS etc for each country.

BUZZCITY CAMPAIGN PLANNER

BUZZCITY AD NETWORK : TARGETING & REPORTING

Media Buy Targeting Reporting

Advertisers have total control over how their budget is spent, from daily budget capped to sustain campaigns over extended periods. For other Pricing options, consult BuzzCity Account Manager

CPC • Cost Per click bid from USD 1 cent per click • Pay only for the Clicks you receives

CPM • Pay upon every 1,000 ad banner impressions served. • Popular for Brand Awareness campaigns

All campaigns are tracked with online real-time reporting dashboard. By continually monitoring and adjusting your settings to ensure that you are reaching the right audience, your campaign will remain on track.

Other Custom Targeting • IP Targeting • Sites Targeting • Publishers filtering • 3rd Party Integration

• BuzzCity Ad Network offers Reach & precise Targeting for brands and marketers to communicate with the right Audiences

• Suitable for display on mobile sites • Banners are sized and formatted appropriately to fit all screens GIF, PNG, JPG for still images ( max: 3 frames) • Animated GIF for animations File size for basic banners

Standard Ad Sizes (120*20) max size: 10KB (168*28) max size: 10KB (216*36) max size: 10KB (300*50) max size: 15KB (320 x 50) max size: 15KB Text Banner

Not more than 50 characters Supports multi language

AD FORMATS: DISPLAY

Suitable for display on smartphones or sites / apps on tablets

Larger Ads (For Smartphones / Tablets)

Banner Ads

(For Smartphones / Feature phones )

Standard Ad Sizes (320*480) max size: 40KB (300*250) max size: 40KB (250*250) max size: 20KB (468*60) max size: 20KB (728*90) max size: 40KB

• Expandable consists of two ad units: Banner unit; and Expanded unit

• When the banner unit is tapped it jumps /animates to the expanded unit • Expandable supports

multiple ad features and pages; offers interaction rates; and engagement metrics.

Rich media supports: Gallery / Pictures Video Play / Animation Games content Location Services Transaction / Coupon Direct Response Social Media Branding Showcase Download / Install APP

Ad Banner (320X50) | Expanded (320X416) : Full Screen

Ad Dimension (File Size : < 300kb )

320 x 416 (Expandable Full Screen)

EXPANDABLE RICH MEDIA BANNER

Please refer to BuzzCity Account Manager to enable your account for Rich Media Ad campaigns .

BuzzCity has a working arrangement with www.crispmedia.com and www.celtra.com for Rich Media Ad contents

AD FORMATS: EXPANDABLE RICH MEDIA MOBILE VIDEO

• Display banner as per the BuzzCity’s advertising specifications & customization of Video HTML content

• Video hosted at Advertiser’s end or could be a youtube embedded video • Video Format : MP4 and / or OGG

ADVERTISER'S GUIDE TO RICH MEDIA ON BUZZCITY WIKI

GLOBAL PARTNERS: ADVERTISERS

GLOBAL PARTNERS: AGENCIES

• BuzzCity provides a comprehensive reference source for advertisers, publishers and media commentators. We provide a regular roundup of our activities in key markets, along with forecast, features and analysis of new developments in the mobile space: reports.buzzcity.com • BuzzCity Website: www.buzzcity.com

• The Campaign Planner: planner.buzzcity.com • The BuzzCity Blog: blog.buzzcity.com

MORE CASE STUDIES, DATA & INSIGHTS!!!

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