putting the crowd in the picture: crowdfunding and cultural heritage

DIGITAL CROWD HERITAGE

How crowdfunding can help bring our cultural heritage out of the closed, controlled spaces of state protection and private patronage.

Electric Objects: Change your artwork as often as you want right from your phone.

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

The heritage of tomorrow,

financed and curated by the

Crowd?

The technology we use and the management of information have changed radically

Roman Abacus Modern Computer

Today2000 years ago

First portable calculating device for engineers, merchants and presumably tax collectors. It greatly reduced the time needed to perform the basic operations of Roman arithmetic using Roman numerals.

We see how businesses, public administration, universities, museums, libraries and private collections are organised

Line-and-Staff Organization

Today

CEO

Gen. Mgr

Production

Gen. Mgr

R&D

Gen. Mgr

Fin./Adm.

Dir.

A

Dir

11

Dir.

1

Mgr.

Mgr.

Mgr.

AdvisorStaff

Asst. Asst.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Dir

B

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Dir

C

Princ.

Princ.

Princ.

Dir.

E

Princ.

Princ.

Princ.

Dir.

D

Princ.

Princ.

Princ.

Dir

3

Princ.

Princ.

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Dir

2

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Gen. Mgr

Marketing

Dir

BB

Dir.

AA

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Princ.

Princ.

Princ.

Asst.

Dir

22

Contr

Contr

Contr

Contr

Proc

Proc

Contr

Proc

Proc

Proc

Mgr.

Mgr.

Mgr.

What about 2000 years ago?

Roman Army Legion

2000 years ago

LegatusLegatus

TribunLegion

TribunLegion

TribunLegion

TribunLegion

TribunAuxilia

TribunAuxilia

Cent.

CohortAla

Cent.

Cohort

Cent.

Cent.

Cent.

Primus

PilusTribunae

Optio Optio

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cohort

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cohort

Manip.

Manip.

Manip.

Cent.

Cohort

Manip.

Manip.

Manip.

Cent.

Cohort

Manip.

Manip.

Manip.

Cent.

Cohort

Manip.

Manip.

Manip.

Cent.

Cohort

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

TribunLegion

TribunLegion

Cent.

Cohort

Cent.

Cohort

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Manip.

Manip.

Manip.

Optio

Num.

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Cent.

Cent.

Cent.

SORRY, WE ARE

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

2 challenges: bring collections out there and open up the

institutions

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Putting the Crowd in the picture!

Collective cooperation, attention and trust by people who network and pool their money, via the Internet, to support efforts initiated by other people or organizations

CROWDFUNDING

Mi proyecto!

Mi meta!

Mínimo

http://www.goteo.org

Óptimo

Mi proyecto!

Mi meta!

Mínimo

http://www.goteo.org

Óptimo

Mi proyecto!

Mi meta!

Mínimo

http://www.goteo.org

Óptimo

CROWD FOR GOOD! EL RETORNO SOCIAL POSITIVO

@goteofunding

WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM

WARNING

CROWDFUNDING VS PRESELLING?

WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM

WARNING

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Heritage is not a gadget

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Heritage is not a product

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Heritage is a commons

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Crowdfunding compatible with

Crowdbenefits?

#LEARNBYFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

CROWDFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

OPENPROJECT

PROVIDES ECONOMICALOPORTUNITIES TO OTHERS

SHARE KNOWLEDGEPROMOTE EDUCATION

GIVE ACCESSTO ARCHIVES

CREATE COMMUNITYSOCIAL CAPITAL

INDIVIDUAL REWARDS

SOCIAL RENTABILITY

COLLECTIVE INCENTIVES

5€ 20€ 50€ 150€ 500€ 1000€ +

WE NEED TO RETHINK THE IDEA OF REWARDS!

WE NEED TO RETHINK THE IDEA OF REWARDS!

DO IT COMMONS

OPENPROJECT

CREATE ECONOMICOPPORTUNITIES FOR OTHERS

SHARE KNOWLEDGEPROMOTE LEARNING

GIVE ACCESS TO FILES

CREATE COMMUNITY,SOCIAL CAPITAL

SOCIAL RETURN

COLLECTIVE INCENTIVES

My project!

My goal!

Looking for

A Van

TranslatorScanner

Computerserver

Minimum

http://www.goteo.org

Optimum

My project!

My goal!

Looking for

A Van

TranslatorScanner

Computerserver

Minimum

http://www.goteo.org

OptimumHello!I can TRANSLATE your texts in my free time

My project!

My goal!

Looking for

A Van

TranslatorScanner

Computerserver

Minimum

http://www.goteo.org

Optimum

An opensource standard for Crowdfunding +

Crowdsourcing

THEN WE CAME UP WITH...

PROJECT NEEDS

REWARDS

LICENSES

TASKSMONEY INFRASTRUCTURE MATERIALS GOODS

Digital Code Manuals

Products

Designarchives

MoneyServices

XOLN RED ABIERTA, LIBRE Y NEUTRAL

Infrastructure

Art is the soul of society. It helps us understand our world, connect cultures and generations, and relate

better to ourselves and our communities. VanGoYourself encourages galleries and museums to

be open, playful and innovative with their collections and resources.

VanGoYourself @goteofunding

Tired of just looking at Paintings?

Rem

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Nig

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recr

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Ken

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/ CC

BY

2.0

Support engagement with art and open licenses, get great rewards

Support the crowdfunding campaign

At the heart of Europeana Beacon is a mobile app that uses iBeacon technology to let users to

discover local culture in new and immersive ways, and gives local landmarks the chance to

speak for themselves!

Europeana Beacon@goteofunding

Europeana Beacon Visit new places and discover

all the hidden treasures, maybe even ones that locals don't know about.

Support the crowdfunding campaign

PARTNERING WITH LOCAL GOVERNMENTS; CITY COUNCILS; UNIVERSITIES, SOCIAL BANKS...

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

The Crowd as “Emergency Responders” - social awareness and reaction, but where is the urgency in Digital Heritage?

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Let’s make Digital Heritage Vibrant

Let’s share impact!

olivier@goteo.org@goteofunding