putting the crowd in the picture: crowdfunding and cultural heritage
TRANSCRIPT
DIGITAL CROWD HERITAGE
How crowdfunding can help bring our cultural heritage out of the closed, controlled spaces of state protection and private patronage.
Electric Objects: Change your artwork as often as you want right from your phone.
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
The heritage of tomorrow,
financed and curated by the
Crowd?
The technology we use and the management of information have changed radically
Roman Abacus Modern Computer
Today2000 years ago
First portable calculating device for engineers, merchants and presumably tax collectors. It greatly reduced the time needed to perform the basic operations of Roman arithmetic using Roman numerals.
We see how businesses, public administration, universities, museums, libraries and private collections are organised
Line-and-Staff Organization
Today
CEO
Gen. Mgr
Production
Gen. Mgr
R&D
Gen. Mgr
Fin./Adm.
Dir.
A
Dir
11
Dir.
1
Mgr.
Mgr.
Mgr.
AdvisorStaff
Asst. Asst.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Dir
B
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Dir
C
Princ.
Princ.
Princ.
Dir.
E
Princ.
Princ.
Princ.
Dir.
D
Princ.
Princ.
Princ.
Dir
3
Princ.
Princ.
Princ.
Dir
2
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Gen. Mgr
Marketing
Dir
BB
Dir.
AA
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Princ.
Princ.
Princ.
Asst.
Dir
22
Contr
Contr
Contr
Contr
Proc
Proc
Contr
Proc
Proc
Proc
Mgr.
Mgr.
Mgr.
What about 2000 years ago?
Roman Army Legion
2000 years ago
LegatusLegatus
TribunLegion
TribunLegion
TribunLegion
TribunLegion
TribunAuxilia
TribunAuxilia
Cent.
CohortAla
Cent.
Cohort
Cent.
Cent.
Cent.
Primus
PilusTribunae
Optio Optio
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
TribunLegion
TribunLegion
Cent.
Cohort
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Manip.
Manip.
Manip.
Optio
Num.
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Cent.
Cent.
Cent.
SORRY, WE ARE
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
2 challenges: bring collections out there and open up the
institutions
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Putting the Crowd in the picture!
Collective cooperation, attention and trust by people who network and pool their money, via the Internet, to support efforts initiated by other people or organizations
CROWDFUNDING
Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo
Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo
Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo
CROWD FOR GOOD! EL RETORNO SOCIAL POSITIVO
@goteofunding
WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM
WARNING
CROWDFUNDING VS PRESELLING?
WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM
WARNING
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Heritage is not a gadget
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Heritage is not a product
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Heritage is a commons
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Crowdfunding compatible with
Crowdbenefits?
#LEARNBYFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY
CROWDFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY
OPENPROJECT
PROVIDES ECONOMICALOPORTUNITIES TO OTHERS
SHARE KNOWLEDGEPROMOTE EDUCATION
GIVE ACCESSTO ARCHIVES
CREATE COMMUNITYSOCIAL CAPITAL
INDIVIDUAL REWARDS
SOCIAL RENTABILITY
COLLECTIVE INCENTIVES
5€ 20€ 50€ 150€ 500€ 1000€ +
WE NEED TO RETHINK THE IDEA OF REWARDS!
WE NEED TO RETHINK THE IDEA OF REWARDS!
DO IT COMMONS
OPENPROJECT
CREATE ECONOMICOPPORTUNITIES FOR OTHERS
SHARE KNOWLEDGEPROMOTE LEARNING
GIVE ACCESS TO FILES
CREATE COMMUNITY,SOCIAL CAPITAL
SOCIAL RETURN
COLLECTIVE INCENTIVES
My project!
My goal!
Looking for
A Van
TranslatorScanner
Computerserver
Minimum
http://www.goteo.org
Optimum
My project!
My goal!
Looking for
A Van
TranslatorScanner
Computerserver
Minimum
http://www.goteo.org
OptimumHello!I can TRANSLATE your texts in my free time
My project!
My goal!
Looking for
A Van
TranslatorScanner
Computerserver
Minimum
http://www.goteo.org
Optimum
An opensource standard for Crowdfunding +
Crowdsourcing
THEN WE CAME UP WITH...
PROJECT NEEDS
REWARDS
LICENSES
TASKSMONEY INFRASTRUCTURE MATERIALS GOODS
Digital Code Manuals
Products
Designarchives
MoneyServices
XOLN RED ABIERTA, LIBRE Y NEUTRAL
Infrastructure
Art is the soul of society. It helps us understand our world, connect cultures and generations, and relate
better to ourselves and our communities. VanGoYourself encourages galleries and museums to
be open, playful and innovative with their collections and resources.
VanGoYourself @goteofunding
Tired of just looking at Paintings?
Rem
bran
dt's
Nig
ht W
atch
recr
eate
d by
Ken
nisl
and
/ CC
BY
2.0
Support engagement with art and open licenses, get great rewards
Support the crowdfunding campaign
At the heart of Europeana Beacon is a mobile app that uses iBeacon technology to let users to
discover local culture in new and immersive ways, and gives local landmarks the chance to
speak for themselves!
Europeana Beacon@goteofunding
Europeana Beacon Visit new places and discover
all the hidden treasures, maybe even ones that locals don't know about.
Support the crowdfunding campaign
PARTNERING WITH LOCAL GOVERNMENTS; CITY COUNCILS; UNIVERSITIES, SOCIAL BANKS...
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
The Crowd as “Emergency Responders” - social awareness and reaction, but where is the urgency in Digital Heritage?
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Let’s make Digital Heritage Vibrant
