pubcon 2012 vegas - rel=author, how it works and making it work in wordpress - 09-25-12

Rel=Author Problems!

I tried them ALL!

First Off... Who Am I?

Co-author: The Art of SEO President: Stone Temple Consulting

25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies

Publish web sites, grow them, then sell them2 significant exits so far

Twitter: @stonetemple Google +: +Eric Enge / +Stone Temple Consulting

@stonetemple / + Eric Enge

Three Link Method

Google Profile

AuthorPage

Rel=“me”(Other Profiles)

Rel=“me”

Rel=“author”IndividualPost

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Two Link Method

Google Profile

Site Home Page

Contributor To Link

?rel=“author”at end of URL Individual Post

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Google Profile Setup

Use with 2Link Method

Use with 3Link Method

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EMail Method

Google Profile

Site Home Page

Contributor To Link

Profile verifiedEmail address in thePost attribution

IndividualPost

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Rel=Author Payoff

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Show Your Image Once Per Page

Payoff Part II

Basic rel=AuthorResult

Stayed Here for 2+ Minutes

Payoff Part II Conclusion

Several newarticles byme nowshown

Credit toAJ KohnAnd MattMcGee

Google Looking at Other Signals

• Finding author names on the page, even without rel author tag– Finding “by <author name>” on web pages

• Ignore a few articles in the SERPs by an author?– There pictures will start to disappear

• Much more on this topic here:– http://www.blindfiveyearold.com/reading-may-

influence-authorrank

Rich Snippets Testing Tool

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Preview Results – 3 Link Method

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Preview Results – 2 Link Method

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Author Page: Two Different rel=“me” Tags!

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Post Page: Conflicting Author Tags

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Wordpress Anyone?

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The Main Issue

Wordpress default is to strip out rel=author tags

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Google Recommended Plugin

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However, Author Can Put ANY HTML in their Bio With This Plugin

Using the Title Attribute Tag

1

2

This adds aRel=“author”Tag to your menu item

Thanks to Kathy Brown of Stone Temple for this one!

How to Do it Manually

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Fill in the Biographical Info

About Yourself

Biographical Info: Eric is a wonderful author who knows everything about everything. You should read all his stuff! <a href="https://plus.google.com /123456789012345678901? rel=author">Google+</a> (Plug in your Google ID above)

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Genesis Theme Hooks

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PHP Code to Go Into a Head Section Hook

<?phpif(is_author(insert-author-name)) { ?> <a rel="me" href="https://plus.google.com/123456789012345678901/">Google+</a> <?php }else { ?> <a rel="author" href="http://www.stonetemple.com/author/famintath/"></a> <?php }?>

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If Author pageRel=“me” toprofile

Otherwise, Rel=“Author”To author page

Or edit the Wordpress Source

I Tried to Make this Author Page

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But Google Wanted it to be This One(the Wordpress Author Login Page)

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Thank You!

@stonetemple / + Eric Enge

Eric Engeeenge@stonetemple.com@stonetemple+ Eric Enge(508) 485-7751www.stonetemple.com