psychology of great ppc ad copywriting

PSYCHOLOGY OF GREAT PPC AD COPYWRITING

I am Chris GiarratanaPPC Marketing Management

Chris@CJGiarratana.com@CJGiarratana

TheContentPro.com

HELLO!

ELEMENTS OF PPC SUCCESS5 pieces of great PPC campaigns

1.

ELEMENTS OF PPC SUCCESS

» Compelling Creative. » Quality Score.» Ad Group & Relevancy.» Keywords.» Landing Page.

PPC AD FUNDAMENTALSPowerful PPC ad copy considers...

2.

PPC AD FUNDAMENTALS

WHOIdentify your audience. PPC campaigns & ads are more effective for a specific audience.

WHATWhat do you want your reader to learn from your PPC ads? What do you want them to do?

WHYWhy should your audience care about your PPC ads? What action should they take?

WHO WHAT WHY

PPC AD COPY BASICSTips to write great PPC ad copy

3.

YOUR AUDIENCE» Use Terms & Info Known

By Your Audience.» Solve Problems For Your

Audience.» Focus On Audience

Objectives.

PPC AD COPY BASICS

CAMPAIGN & ADS» Keywords in PPC Ads.» Fill Out All Ad Elements.» Unique Copy Per Ad

Group.

SOLVE A PROBLEM

PPC AD COPY BASICS

FILL OUT EVERYTHING

USE EMOTIONAL TRIGGERSEmotion drives engagement

4.

USE EMOTIONAL TRIGGERS

» Identify Your Customer.» What Does Your Customer Love? » A Thing They Hate.» Their Best Friend. » Their Worst Enemy.

USE EMOTIONAL TRIGGERS

» Start With “Why”.» Use Urgency» Include Keywords In PPC Ads. » Play To Emotional Needs & Expectations.

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ALLEVIATE RISKS & FEARSMake your customers feel safe & at ease

5.

USE SOCIAL PROOFReviews reduce customer stress & improve trust.

ALLEVIATE RISKS & FEARS

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Any questions?

You can find me at:» @CJGiarratana» Chris@CJGiarratana.com

THANKS!