prof. gino van ossel...16/10/2015 7 “bought online during past 12 months” e-commerce in belgium,...
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16/10/2015
1
E-COMMERCE & VOEDING: WAT BRENGT DE TOEKOMST ?
PROF. GINO VAN OSSEL
16/10/2015
2
AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
16/10/2015
3
0%
5%
10%
15%
20%
25%
total retail online
retail
0,2%
18,3%
retail sales vs. year ago (Netherlands – Q1 2015 – CBS)
digitaal als een bedreiging
16/10/2015
4
digitaal als een kans
0%
5%
10%
15%
20%
25%
total retail online
retail
online
pure players
online
store based
retailers
0,2%
18,3%
14,4%
23,5%
retail sales vs. year ago (Netherlands – Q1 2015 – CBS)
16/10/2015
5
how about food ?
MARKET GROWTH ONLINE GROCERIES (2014)
0%
10%
20%
30%
40%
50%
60%
UK FR NL D
26% 25%
55%
38%
Source: The State of Online Grocery Retail in Europe, Syndy, 2015
EFMI: NL: 25%
16/10/2015
6
store sales:
-10% total sales:
+20%
store sales:
??? total sales:
+21%
16/10/2015
7
“BOUGHT ONLINE DURING PAST 12 MONTHS”
e-commerce in Belgium, Comeos, June 2015
PENETRATION ONLINE GROCERIES (2014)
0%
10%
20%
30%
UK FR NL D
25%
11%
15%
11%
Source: The State of Online Grocery Retail in Europe, Syndy, 2015
16/10/2015
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PENETRATION ONLINE GROCERIES (2014)
87%
13%
yes
no Source: EFMI Shopper Study, June 2015
Have you ever ordered
groceries online?
“If not, how likely is it that you will do so in the next 12 months?”
(very) unlikely 73% neutral 21% (very) likely 6%
MARKET SHARE ONLINE GROCERIES (2014)
0%
1%
2%
3%
4%
5%
UK FR NL D
4,4%
3,6%
1,5%
0,8%
Source: The State of Online Grocery Retail in Europe, Syndy, 2015
16/10/2015
9
AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
how about food ?
16/10/2015
10
convenience
< 0.0025 %
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11
offer
22
16/10/2015
12
“If you have 13,000 SKU’s, the last 1,300 will account for less than 1% of sale.”
Christian Wanner founder & former CEO LeShop.ch
16/10/2015
13
price
16/10/2015
14
AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
16/10/2015
15
LOGISTICS
value density (€/m3)
high
low high
high relative cost of transportation
item & orderline density (#/m3)
LOGISTICS
value density (€/m3)
high
low high
high relative cost of
handling
item & orderline density (#/m3)
16/10/2015
16
LOGISTICS
value density (€/m3)
high
low high item & orderline
density (#/m3)
cracking the code
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17
CRACKING THE CODE?
handling ?
2011 2012 2013 2014
111 121
135 145
units processed per labour hour (Ocado)
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18
CRACKING THE CODE?
transportation ?
click & collect home delivery?
16/10/2015
19
FULFILLMENT ONLINE GROCERIES
20%
80%
100%
80%
20%
0%
pick-up delivery
CRACKING THE CODE?
transportation ?
click & collect home delivery:
drops per kilometer ?
16/10/2015
20
DENSITY OF THE POPULATION
NL B UK D F
406
342
263
226
103
PART-TIMERS
0%
10%
20%
30%
40%
50%
60%
70%
80%
men women
9%
32% 27%
77%
EU NL
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21
16/10/2015
22
?
16/10/2015
23
AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
16/10/2015
24
“Products get unwrapped and sorted”
16/10/2015
25
ITEM PICKING DC’S…
… serving both convenience stores & e-commerce? (just a thought)
16/10/2015
26
LOGISTICS
16/10/2015
27
AGENDA
1. the case for change
2. value proposition
3. the business case
4. packaging?
5. conclusion
WHAT IF?
how much ? by when ? of which categories ? of which store formats ? with which supply chain ?
16/10/2015
28
‘Dit boek biedt een stevig conceptueel kader én heel concrete handvatten! Een echte must voor al wie begaan is met de toekomst van retail!’
Wouter Torfs, CEO Schoenen Torfs
‘Een echte aanrader voor zowel retailers als e-tailers!’
Bart Claes, CEO JBC
‘Een boek geschikt voor zowel professional als leek, voor de denker en de doener, de gelegenheidslezer en de alleslezer.’
Verslag van de Jury, Managementboek van het Jaar
“Inspiration exists, but it needs to find
you working”
Pablo Picasso
16/10/2015
29
CONCLUSION
57
Prof. Gino Van Ossel
Retail management
E-commerce & omni-channel
Shopper & trade marketing
Channel management
gino.vanossel@vlerick.com
@ginovanossel
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