presenting... your audience

Presenting…Your Audience

Laura FittonPistachio Consulting Inc.

www.PistachioConsulting.comLaura@PistachioConsulting.com 800-747-1941

@Pistachio

The PeopleFormerly Known as

^

Audience + Results= Content.

What is Your PodcastAbout?

Happy Audience

“It’s notabout you.”

Podcasts are Shows

Podcasts are Shows+ Conversations

^

Ask.

Listen.

Why are you Following Me?• We met at [___]• You inspire me• Social sense & learning.• Guy gave you whuffie• Because you told me to• I like your ideas on how

to hold an audience• You engage in

conversation and sharewhat you know

• I’m discovering America• The voices told me to• Haven’t you just always

been there?

• Someone I knew wasfollowing you

• You followed me• Interesting tweets give

me new, random insight• Honestly, I’ve been

thinking of un-following• You have genuinely

interesting things to say• Your tweets met my

threshold for interesting• A gem once a week is

worth it• CC told me to

Love Your AudienceProduction valuesDistributionTight editingGet feedbackListenAsk

Talk to themEntertain themMake them thinkInform/educateHelp themGive them something

Content =

Content?

= Content?

Audience + Results= Content.

DefiningCommunication

message SENTmessage RECEIVEDmessage ACTED UPON

Content Development“How do I know what I think

until I see what I say?”– E.M. Forster

Try This at Home

You will need:•Business card•Cell phone•Your neighbor

Be Brutal…

Why should I care?What’s in it for me?How does it make mylife better?

What problem do yousolve?

• Who doyou help?

• How?

The “Ah-ha” Moment

• Get to it• Show,

don’t tell• WIIFM

Aka, What’sthe Point?

Develop your Content

• WHO is it for• WHY do they care?• WHAT do you want them to do?• HOW can show what you mean• WHICH examples, stories or

illustrations are most convincing orinteresting or helpful?

What to Include?

• What you know:––––––––

• What they need to:–––

Your Next…Important email• Audience. (Who is reading this?)• Results. (What response do you want?)• Contents. (Short, direct, audience/result

specific.)

Your next…PodCast• Audience. (Who are they?)• Results. (What needs to happen?)• Content. (Makes a direct connection from

audience to result.)

Note to Self

• I will seek moreinformation on…

• 3 valuable things I learnedtoday…

• 1 thing I will DO…

SuccessfulCommunicatorsare Successful

People• Audience + results = content• CODE: Concise, Organized, Direct, Effective• S I M P L I F Y

Laura Fitton, Pistachio Consulting, Inc.

Laura Fitton (aka @Pistachio) is a superhero. The full extent

of her powers is not yet known. To get some idea of how she

thinks, what she knows, and the problems she can solve,

read her blog ( www.PistachioConsulting.com) and her

twitterstream (www.twitter.com/pistachio). She loves to talk.

She's good enough, she's smart enough, and doggone it,

people like her.