presentation to holroyd youth workers

Social Media

Who is Lara Solomon?

• Author of Brand New Day – The Highs & Lows

of Starting a Small Business

www.BrandNewDay.com.au

• Chief Rabbit at Social Rabbit

www.SocialRabbit.net

• Winner of Telstra NSW Micro Business Award

2008

• Finalist in Telstra Young Businesswoman

Award in 2005 and 2008

• Blogger for

www.SmartCompany.com.au,

www.socialnomics.net,

www.flyingsolo.com.au

• The best way to reach young people on

social media

• How to interact on social media for best

results

• The do’s and don’ts of social media

• Managing negative comments

• Practical tips and advice to make the

most out of the social media you are using

Let’s Watch a Video

Social media is media designed to be disseminated through social

interaction, created using highly accessible and scalable publishing

techniques. Social media uses Internet and web-based

technologies to transform broadcast media monologues (one to

many) into social media dialogues (many to many). It supports the

democratization of knowledge and information, transforming people

from content consumers into content producers…… Businesses

also refer to social media as user-generated content (UGC) or

consumer-generated media (CGM). Social media utilization is

believed to be a driving factor in the idea that the current period in

time will be defined as the Attention Age. Source: Wikipedia.com

What is Social Media?

OR…. a way to have a conversation with your audience

What is Social Media?

Australian Teens Using Social Networking

Sites

Source: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf

Australian Teens Using Social Networking

Sites

Source: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf

USA Teens Online

http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

USA Teens Online

http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

USA Teens Online

http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

Video in Australia

Find Out Where They Are

www.facebook.com/ads/create

http://twitter.com/#!/search-advanced

Find Out Where They Are

www.google.com/trends

www.google.com - blogs

Find Out Where They Are

Other ways…..

1. Ask your audience what they use

2. Do a quick survey

3. See what your competitors are using

Find Out Where They Are

Find Out Where They Are

Tip 1. What do you enjoy using?

Tip 2. Choose your weapon

Tip 3. Be Consistent

Tip 4. Have a conversation

Tip 5. Have fun!

Tip 6. Social media takes time...

Tip 7. Add Value

Tip 8. Be real

Tip 9. Promote yourself

Tip 10. Interact

- HARD WORK

You Should know that

Social Media is….

- PART OF MARKETING

- NOT A SILVER BULLET

- A WAY TO PROMOTE

- SOMETHING THAT TAKES TIME

Managing Negative Comments

Managing Negative Comments

- Keep on top of what

people are saying

- Respond quickly to any

comments

- Take people offline as

soon as you can

- Don’t have an account

that isn’t monitored

Watch….

www.google.com/alerts

www.socialmention.com

®

Facebook Page Tips

- Add applications to make the page more interesting

- Work out why people should interact with you

- Put up engaging content

- Have a simple eye catching cover image

- Add content regularly

- Set up a page NOT a personal profile or a group

- Respond to comments

- Promote your page in other marketing both on and off line

- Check your page insights

- Go for quality not quantity

- Know WHY you have a page

®

Twitter Tips

- Talk to people

- Work out why people should interact with you

- Put up short engaging content

- Add your profile information

- Add content regularly – min of 5 tweets a day

- Decide on the purpose of your account

- Respond to mentions

- Promote your twitter account in your marketing both on and offline

- Retweet

- Share interesting content

- Better to get content up than have it perfect

- Check for comments & respond

- Favourite other videos

- Use playlists to make videos easier to find

- Regularly upload videos

- Give Your Channel a name

- Comment on other videos

- Promote your channel in other marketing both on and off line

- Don’t be too promotional

- Shorter is better

- Fill in a description & keywords for every video uploaded

YouTube Tips

www.SocialRabbit.net

http://au.linkedin.com/in/LaraSolomon

www.Facebook.com/SocialRabbit

www.Twitter.com/LaRoo

www.YouTube.com/TheSocialRabbit

Questions