presentation to holroyd youth workers
DESCRIPTION
What teens are doing online and particularly in social media.How to work out which social media will work best for your organisation, tips on best practice and specific tips for Facebook, YouTube and Twitter.TRANSCRIPT
Social Media
Who is Lara Solomon?
• Author of Brand New Day – The Highs & Lows
of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbit
www.SocialRabbit.net
• Winner of Telstra NSW Micro Business Award
2008
• Finalist in Telstra Young Businesswoman
Award in 2005 and 2008
• Blogger for
www.SmartCompany.com.au,
www.socialnomics.net,
www.flyingsolo.com.au
• The best way to reach young people on
social media
• How to interact on social media for best
results
• The do’s and don’ts of social media
• Managing negative comments
• Practical tips and advice to make the
most out of the social media you are using
Let’s Watch a Video
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based
technologies to transform broadcast media monologues (one to
many) into social media dialogues (many to many). It supports the
democratization of knowledge and information, transforming people
from content consumers into content producers…… Businesses
also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM). Social media utilization is
believed to be a driving factor in the idea that the current period in
time will be defined as the Attention Age. Source: Wikipedia.com
What is Social Media?
OR…. a way to have a conversation with your audience
What is Social Media?
Australian Teens Using Social Networking
Sites
Source: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf
Australian Teens Using Social Networking
Sites
Source: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf
USA Teens Online
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
USA Teens Online
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
USA Teens Online
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
Video in Australia
http://twitter.com/#!/search-advanced
Find Out Where They Are
www.google.com/trends
www.google.com - blogs
Find Out Where They Are
Other ways…..
1. Ask your audience what they use
2. Do a quick survey
3. See what your competitors are using
Find Out Where They Are
Find Out Where They Are
Tip 1. What do you enjoy using?
Tip 2. Choose your weapon
Tip 3. Be Consistent
Tip 4. Have a conversation
Tip 5. Have fun!
Tip 6. Social media takes time...
Tip 7. Add Value
Tip 8. Be real
Tip 9. Promote yourself
Tip 10. Interact
- HARD WORK
You Should know that
Social Media is….
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME
Managing Negative Comments
Managing Negative Comments
- Keep on top of what
people are saying
- Respond quickly to any
comments
- Take people offline as
soon as you can
- Don’t have an account
that isn’t monitored
Watch….
www.google.com/alerts
www.socialmention.com
®
Facebook Page Tips
- Add applications to make the page more interesting
- Work out why people should interact with you
- Put up engaging content
- Have a simple eye catching cover image
- Add content regularly
- Set up a page NOT a personal profile or a group
- Respond to comments
- Promote your page in other marketing both on and off line
- Check your page insights
- Go for quality not quantity
- Know WHY you have a page
Twitter Tips
- Talk to people
- Work out why people should interact with you
- Put up short engaging content
- Add your profile information
- Add content regularly – min of 5 tweets a day
- Decide on the purpose of your account
- Respond to mentions
- Promote your twitter account in your marketing both on and offline
- Retweet
- Share interesting content
- Better to get content up than have it perfect
- Check for comments & respond
- Favourite other videos
- Use playlists to make videos easier to find
- Regularly upload videos
- Give Your Channel a name
- Comment on other videos
- Promote your channel in other marketing both on and off line
- Don’t be too promotional
- Shorter is better
- Fill in a description & keywords for every video uploaded
YouTube Tips
www.SocialRabbit.net
http://au.linkedin.com/in/LaraSolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
www.YouTube.com/TheSocialRabbit
Questions