presentation design principles

design

Ivan Petkovic (@ipetko)

why me?

fighting tradition

recipes

putting the peaces

part 1

part 2

part 3

fighting traditionpart 1

not another presentation!

or lecture!

or meeting!

but we like to hang together

thenwhy?

Detecting Deception

21.8.2012Ivan Petković, Novi Vinodolski 201211

Hard (50% chance you will get it right) General principle is to notice inconsistencies

Between words and tells (pacifiers) (Sudden) Changes in behavior – stress

„Guideline” First establish baseline & comfort Notice inconsistencies Ask, pause and observe

Someone might just have poor communication skills Be careful not to jump to conclusions!

Lie to me

recipespa

rt 2

1. signal to noise

Country Most recentAustralia 39.2Austria 56.0Belgium 55.3Brazil 55.4Bulgaria 50.1Canada 46.7China 58.9Croatia 35.4Cuba 51.8Czech Republic 45.9Denmark 55.3Finland 52.7France 53.5Hungary 44.8Iceland 49.4India 62.5Italy 52.6Japan 68.9New Zealand 36.1Poland 45.6Portugal 44.2Republic of Korea 63.2Slovakia 48.6Spain 44.9Sweden 52.0Switzerland 59.2United Kingdom 33.9United States of America 35.7

Obesity among countriesPercentage of adults (age 18 and higher) who have NORMAL BMI

Source, 2014

Obesity among countriesPercentage of adults (age 18 and higher) who have NORMAL BMI

Source, 2014

AustraliaAustria

BelgiumBrazil

BulgariaCanada

ChinaCroatia

CubaCzech Republic

DenmarkFinlandFrance

HungaryIceland

IndiaItaly

JapanNew Zealand

PolandPortugal

Republic of KoreaSlovakia

SpainSweden

SwitzerlandU.K.USA

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

39.20%56.00%

55.30%55.40%

50.10%46.70%

58.90%35.40%

51.80%45.90%

55.30%52.70%

53.50%44.80%

49.40%62.50%

52.60%68.90%

36.10%45.60%

44.20%63.20%

48.60%44.90%

52.00%59.20%

33.90%35.70%Chart Title

Obesity among countriesPercentage of adults (age 18 and higher) who have NORMAL BMI

Source, 2014

Croatia

USA

Hungary

Italy

Japan

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

35.4%

35.7%

44.8%

52.6%

68.9%

Chart Title

Croatia

USA

Hungary

Italy

Japan

35.4%

35.7%

44.8%

52.6%

68.9%

Chart Title

Obesity in Croatia

Source:World Health Organization, 2014

Percentage of adults (age 18 and higher) who have normal BMI

≈2 x

2. going visual

1. Be Active Observer O It takes time and practice O Look at people communicating

(meetings, social events, conference presentations?!?)

13.04.2023Ivan Petkovic, Novi Vinodolski 2012 20

O We understand a lot of this „stuff” as „feeling” (intuition?)

O Actively notice the „stuff”

I seeeeee youuuu!

3. empty space

WHY ARE LADYBUGS CONSIDERED GOOD LUCK?

• While other insects may pose a threat to humans, animals and crops alike, ladybugs are harmless -- and even better, they're beneficial!

• That's why so many cultures over the centuries have cherished ladybugs, believing them to bring good luck.

• Farmers encourage ladybug populations in their fields because ladybugs protect crops from insects, especially from aphids and other sap feeders who can do great damage.

• Having a ladybug land on you can be a magical moment.

Luck and ladybugs?

4. rule of thirds

Waiting for love?

Waiting for love?

5. contrasT

black

white

light & shadow

colour

meaning

How can something so sweet…

...grow up requireing a muzzle?

6. consistency

style: fonts, photos, recepies

7. placement

unite – fragment

equal – unequal

order – chaos

1. signal to noise2. going visual3. empty space4. rule of thirds5. contrast6. consistency7. placement

to wrap up

putting the pieces

Part 3

example #1

what is not necessary?

The Guidelines Rules!

13.04.2023Ivan Petković, Novi Vinodolski 201250

1. Observe and observe and observe actively!!!

2. Context matters, so observe in context!

3. Learn universal tells (aka the „stuff”)

4. Observe unique tells (aka the „stuff”)

5. When communicating, establish a baseline first

Five Basic Principles

I. ObserveII. Context

III. Universal TellsIV. Unique Tells

V. Baseline

example #2

A.signal to noise?B.going visual?C.rule of thirds?

guess the recipe

Remember these six aptitudes

• Not just function but also DESIGN• Not just argument but also STORY• Not just but also SYMPHONY• Not just logic but also EMPATHY• Not just seriousness but also PLAY• Not just accumulation but also MEANING

A.signal to noise?B.going visual?C.rule of thirds?

guess the recipe

A.signal to noise?B.going visual?C.rule of thirds?

guess the recipe

example #3

A.signal to noise?B.empty space?C.contrast?

guess the recipe

A.signal to noise?B.empty space?C.contrast?

guess the recipe

A.signal to noise?B.empty space?C.contrast?

guess the recipe

example #4

let‘s design (while guessing the recipe)

design

Ivan Petkovic (@ipetko)

design

Ivan Petkovic (@ipetko)

Ivan Petkovic (@ipetko)

design

Ivan Petkovic (@ipetko)

design

design

Ivan Petkovic (@ipetko)

A.signal to noise?B.going visual?C.rule of thirds?

guess the recipe

A.signal to noise?B.going visual?C.rule of thirds?

guess the recipe

ivan.petkovic@cromtg.com

@ipetko

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