set induction which do you prefer?. marketing principles & web design collaboration promotion...
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How do we promote? Sales Promotions Trade Promotions Consumer Promotions Coupons Premiums Incentives Promotional Tie-InsTRANSCRIPT
Set InductionWhich do you prefer?
Marketing Principles & Web Design Collaboration
Promotion and Presentation
How do we promote?Sales PromotionsTrade PromotionsConsumer PromotionsCouponsPremiumsIncentivesPromotional Tie-Ins
Steps in Advertising1. Identify the target audience2. Determine objectives3. Establish the budget4. Develop he message5. Select the media6. Evaluate the campaign
Advertising LayoutColor UsageTypefaces and Types SizesChecking ProofsPosition of Icons
PowerPoint as a Visual Aid’sProofreadUse 7x7 Rule Use PowerPoint as it was designed
Slide DesignsSlide Layouts• Create PROFESSIONAL PowerPoint
presentations
PowerPoint as a Visual AidDo not wait for next slidePause on purposeLimit text, pictures and animationDo not underline
When Giving a PresentationDO NOTChew gumAct silly or giggleTalk softly or mumbleHave hands in pocketsHide or stand in front of the boardLook at the board while you talk
When Giving a PresentationWHAT TO DOCommand the room; take controlProject your voiceUse eye contactEngage your audienceUse voice inflectionPrepare ahead of time
What does the audience hear?
7% Words38% Tone of Voice
55% Body Language
Effective Delivery Techniques1. Good Appearance2. Pleasant and varied voice3. Positive language4. Excellent eye contact5. Effective gestures and movement
Questions?