practical neuroscience
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Practical NeuroscienceBrain Science Is Making Waves
By: Matthew Waymire CPAmatthewwaymire@hotmail.com
Understanding the Brain - Takeaways•Useful neuroscientific advances are being
made rapidly •Will affect your life in known and
unknown ways▫Economics▫Politics▫Management▫Creativity▫Marketing
Further Takeaways
•The revolution in neuroscience is here and is being fueled by new techniques such as the fMRI
•The competition between the limbic system and the neocortex is a key to understanding how we act
•Social pain = physical pain•The amount of quality computational time
is limited
Behavioral Economics
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
David Laibson Harvard
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
Robert Sapolsky
•http://www.youtube.com/watch?v=YWZAL64E0DI&feature=related
•http://www.youtube.com/watch?v=NNnIGh9g6fA&feature=related
The Brain is multi modal
The Pre-frontal Cortex
•Seat of the Executive function•Where working memory resides
▫differentiate among conflicting thoughts▫determine good and bad, ▫better and best, ▫same and different, ▫future consequences of current activities,
Prefrontal Cortex▫working toward a defined goal, ▫prediction of outcomes, ▫expectation based on actions▫Social control
•Understand•Imagine•Plan•Discern Intentionality•Greatest difference between humans and
apes
Neuroscience of emotions -Dr. Phillippe Goldin http://www.youtube.com/watch?
v=tShDYA3NFVs
•Intro to Limbic System 9:30-10:26•How to measure brains 10:30 – 11.45
Your Brain at Work -Dr. David Rockhttp://www.youtube.com/watch?v=XeJSXfXep4M&feature=g-hist
•Four surprising results :52•Rational overrated 1:19 - 2:53•Attention is Limited 6:40 – 7:00•Where insight comes from 7:38 – 8:40•Weak associations – 12:30 13:30•Brain is skittish – 19:00 – 21:48•Mindfullness 49:40 – 55:oo
The Brain is skittish
SCARF - http://www.your-brain-at-work.com/files/NLJ_SCARFUS.pdf
•Status
•Certainty•Autonomy•Relationship•Fairness
• + complement, acknowledge
• - give advise, instruct
• + inform• + give choices
• + acknowledge include
• +share sacrifice, • - treat some people special
Mindfulness - http://www.psychologytoday.com/blog/your-
brain-work/200910/the-neuroscience-mindfulness
•Rename•Reappraise•Be in the now
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