Practical NeuroscienceBrain Science Is Making Waves

By: Matthew Waymire CPAmatthewwaymire@hotmail.com

Understanding the Brain - Takeaways•Useful neuroscientific advances are being

made rapidly •Will affect your life in known and

unknown ways▫Economics▫Politics▫Management▫Creativity▫Marketing

Further Takeaways

•The revolution in neuroscience is here and is being fueled by new techniques such as the fMRI

•The competition between the limbic system and the neocortex is a key to understanding how we act

•Social pain = physical pain•The amount of quality computational time

is limited

Behavioral Economics

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

David Laibson Harvard

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

Robert Sapolsky

•http://www.youtube.com/watch?v=YWZAL64E0DI&feature=related

•http://www.youtube.com/watch?v=NNnIGh9g6fA&feature=related

The Brain is multi modal

The Pre-frontal Cortex

•Seat of the Executive function•Where working memory resides

▫differentiate among conflicting thoughts▫determine good and bad, ▫better and best, ▫same and different, ▫future consequences of current activities,

Prefrontal Cortex▫working toward a defined goal, ▫prediction of outcomes, ▫expectation based on actions▫Social control

•Understand•Imagine•Plan•Discern Intentionality•Greatest difference between humans and

apes

Neuroscience of emotions -Dr. Phillippe Goldin http://www.youtube.com/watch?

v=tShDYA3NFVs

•Intro to Limbic System 9:30-10:26•How to measure brains 10:30 – 11.45

Your Brain at Work -Dr. David Rockhttp://www.youtube.com/watch?v=XeJSXfXep4M&feature=g-hist

•Four surprising results :52•Rational overrated 1:19 - 2:53•Attention is Limited 6:40 – 7:00•Where insight comes from 7:38 – 8:40•Weak associations – 12:30 13:30•Brain is skittish – 19:00 – 21:48•Mindfullness 49:40 – 55:oo

The Brain is skittish

SCARF - http://www.your-brain-at-work.com/files/NLJ_SCARFUS.pdf

•Status

•Certainty•Autonomy•Relationship•Fairness

• + complement, acknowledge

• - give advise, instruct

• + inform• + give choices

• + acknowledge include

• +share sacrifice, • - treat some people special

Mindfulness - http://www.psychologytoday.com/blog/your-

brain-work/200910/the-neuroscience-mindfulness

•Rename•Reappraise•Be in the now